Elon Musk stated that X's usage is reaching historical highs almost every week; he did not disclose specific metrics corresponding to "usage," nor did he provide daily active users, monthly active users, usage duration, post volume, or year-on-year data.

X's public page confirms that Musk also mentioned the platform's App Store downloads reached 103 million in August, setting a new monthly record, but download counts and usage are not the same metric: downloads reflect installation demand and do not directly prove user retention, usage frequency, or simultaneous growth in ad sellable duration.

"Usage" may include active accounts, daily usage duration, content browsing, video playback, post interactions, message sending, or Grok usage, among other metrics. Since X did not specify the statistical scope, measurement period, whether bots and repeat visits were excluded, or which historical period it was compared to, outsiders cannot independently verify the scale and sustainability of the "almost weekly new highs."

X was acquired and privatized by Elon Musk in 2022, subsequently renamed X, and has since adjusted its content moderation, subscription, advertising, creator revenue sharing, long video, payment, and AI product strategies. If usage continues to increase, the most direct commercial value is enhancing ad inventory, subscription conversion, and Grok's distribution entry; however, these revenue indicators have not been disclosed alongside this statement.

The platform has also recently promoted open-sourcing its recommendation algorithm and continuous updates. X Open Source claims to have updated the recommendation algorithm daily for over two weeks and has deployed its first external GitHub pull request online; this project may improve creators' expectations regarding distribution rules, but its actual contribution to usage growth has not been publicly tested with A/B testing or retention data.

For advertisers, what truly needs verification is not the description of "historical highs," but auditable audience size, brand safety, ad impressions, completion rates, click or conversion rates, target audience coverage, and return on investment. If X cannot disclose or provide these verifiable metrics to advertisers, generalized usage statements are unlikely to translate directly into higher ad pricing.

In market mechanisms, potential buyers include brands, users, and enterprise clients purchasing X ads, subscription services, developer interfaces, and AI features; X sells distributable attention, ad impressions, and service capabilities. If usage duration and active users increase, advertisers and creators are more likely to invest budgets and content into the platform; conversely, if growth is only from short-term news events, trending content, or re-downloads, funding will not flow steadily into advertising and subscriptions. Beneficiaries are X, which has traffic entry, recommendation distribution, and ad inventory, while competitors like Threads, Reddit, TikTok, and Meta products are under pressure to compete for real-time information, creators, and AI distribution scenarios.

Source: Public Information