OpenAI employee Victor E. Nunez stated that the team is producing a series of videos visiting small business owners to address real bottlenecks using ChatGPT. The official ChatGPT account shared this post. He mentioned that recent demonstrations have mostly focused on itinerary planning and Blender, but this time they are changing the subject.

When asked where the bottlenecks are concentrated, he replied that most involve key tasks that pull owners away from their core business: paperwork, incoming inquiries, taxes, management, social media accounts, and copywriting. The post did not disclose the number of participating businesses, fees, or whether it will become an independent product.

There is existing usage data in the same direction. OpenAI stated in May 2026 that at least 4 million Americans used ChatGPT to plan, start, operate, or expand their businesses from March. Among them, 71% are currently operating, and 29% are in preparation. Professional and agency services account for 22%, while retail and e-commerce account for 21%. The subjects are mostly consulting, online stores, home services, beauty, and restaurants, rather than newly established tech companies.

On September 29, OpenAI wrote that in one week of September, about 4 million employees came from companies with fewer than 500 people, with nearly one-fifth in businesses with fewer than 10 employees. In August, outputs from ChatGPT Work and Codex accounted for two-thirds of small business outputs, up from one-third in April. Financial accounting, supply chain, legal compliance, and marketing account for at least three times the proportion in small business agency interactions compared to large enterprises.

Implementation actions have already been separated. In July, ChatGPT for small business was launched. The Academy Community Trainer Program is preparing to train about 150 small business development center consultants, aiming to reach at least 1,000 small businesses through on-site workshops. Ted and Tami Taylor, operators of three restaurants in New Mexico, used ChatGPT Work to compare competitor menu prices before adjusting their own menus.

This is about content acquisition, not a new funding round. The buyers are small shop owners without dedicated finance, legal, and social media staff, while the sellers are ChatGPT charging based on seats and usage. The beneficiaries are OpenAI, which turns consultant and restaurant case studies into shareable videos, and shops that can handle paperwork with one less employee. The pressured parties are service providers relying on small businesses for outsourced paperwork, bookkeeping, and operations, as their first drafts are being replaced by conversational interfaces.

Source: Public Information