Sui Eth Project Spends Hundreds of Thousands on Meta Ads, Gains Only 110 Followers
A user posted that relevant parties spent hundreds of thousands or even millions of dollars on Meta ads targeting audiences who had never heard of Sui Eth, ultimately gaining only 110 followers on their Facebook page.
He sarcastically called this a significant achievement and speculated that the marketing agency might be run by someone from the management team's neighborhood.
The disconnect between ad spending and follower growth raises questions about marketing effectiveness, benefiting the advertising platform while putting pressure on the project team and investor trust.
Source: Public Information
ABAB AI Insight
Crypto projects often rely on social media ads for customer acquisition, but precise targeting and content quality determine conversion; this case shows that high-budget ads targeting cold audiences resulted in almost no growth, exposing agency or strategy errors.
Inefficient spending wastes funds, possibly motivated by quick exposure rather than genuine community building; similar to other projects that burn cash for followers but have poor retention, resources are diverted from product development to ineffective customer acquisition.
This criticism mirrors common industry doubts about marketing agencies exaggerating their effectiveness; current crypto marketing is in a phase of high competition and intensified ROI scrutiny.
Essentially, this represents a waste of capital pathways: high advertising costs have not converted into user assets, pushing a shift from blind spending to precise community operations.
ABAB News · Cognitive Laws
Burning money does not equal customer acquisition
Follower growth is the most honest report card of marketing
Neighborhood-level agencies often yield only neighborhood-level results