是时候把“卓越”从骗子、导师、黑客、优化狂人,以及所有那些把人类精神简化为可变现的点击诱饵、营销噱头、技巧、秘密和速成方案的人手中夺回来了——而这些东西,没有一样真正有效。以下是 24 条想法,或许能提供一些帮助: 1️⃣ 关心很酷 对一切都无所谓,并不值得庆祝。那是一种逃避,一种自我保护机制,是为了避免走进竞技场、冒失败的风险。这个世界上,有些事情值得你深切关心,而你也应该真正去在乎它们。 2️⃣ 永远不要牺牲你的价值观 你的价值观是你的北极星,是你努力成为的那种品质。不管你在追求什么,都要以符合你价值观的方式去做。 3️⃣ 你所从事的事情,也在塑造你 你不仅在塑造桌子、手稿、马拉松、科学发现、画布或歌曲;这些追求本身,也在塑造你。 4️⃣ 选择宏大的目标,但脚踏实地攀登 一旦你知道自己要登哪座山峰,就必须把注意力转向每天的攀登;脚在哪里,就从哪里爬。目标越大,步伐越小。 5️⃣ 拥抱“过程导向”的思维 结果很重要,但它们永远是一个良好、专注过程的副产品。专注于过程,让结果自然发生。学习、调整、重复。 6️⃣ 没有专注,就没有伟大 你必须为生活中重要的项目留出不被打扰的时间与空间,让它们获得你全部的注意力。 7️⃣ 优先选择“持续性”,而不是“爆发力” 任何人都可以拼命一天、一周,甚至一个月。但卓越,是打造一整套英雄般的成果。有些日子很好,有些很糟,大多数介于中间。让别人记住你的,是你持续出现的能力。 8️⃣ 遵循复利法则 一点一点,终将成就巨大。 9️⃣ 使用技术,但别被技术使用 一个值得经常问自己的问题是:是我在掌控技术,还是技术在掌控我? 🔟 “平衡”是一种幻觉 你不可能什么都做。试图这样做,只会让你痛苦不堪。你必须做出取舍,并随着时间不断调整。人生的不同阶段,可以侧重不同的追求。 1️⃣1️⃣ 把最重要的事情,始终放在最重要的位置 各种技巧、潮流和速成法,自古以来就不断轮回。公元前五世纪,希罗多德寻找青春之泉,想要长生不老。几千年过去了,我们仍在寻找。 1️⃣2️⃣ 真相是:根本没有秘密 卓越的真正驱动力,是在正确的时间、与正确的人、以正确的方式,踏踏实实地努力。 1️⃣3️⃣ 践行真正的自律 不是那种表演式、逞强式的“硬汉自律”,而是真正的自律:带着关心与正直,出现并完成你该做的事。今天做难的事,往往会让明天稍微轻松一点。 1️⃣4️⃣ 为“恢复”留出时间 压力 + 休息 = 成长。 如果你从不抽身、不给身心系统恢复的机会,那么在接近潜力之前,你就一定会停滞不前。坚持需要自律,休息同样需要。 1️⃣5️⃣ 自信来自证据 如果你想相信自己,就必须给自己足够的证据。去反复练习,去积累“次数”。 1️⃣6️⃣ 坐稳你的位置 完成训练,然后要有勇气去相信它。 1️⃣7️⃣ 保持耐心 不存在一夜之间的突破。大多数美好的事物,都需要时间。过程无法被催促。 1️⃣8️⃣ 坚持力至关重要 在一个沉迷即时满足的世界里,持续坚持的稀缺品质,是一件秘密武器。 1️⃣9️⃣ 动力源自行动 你不必总是感觉良好才能开始;有时候,你需要先开始,才有机会感觉良好。 2️⃣0️⃣ 建立仪式与日常 这不意味着每天要完成 27 个复杂步骤。 而是拥有几个锚点,让你在愈发混乱的世界中保持稳定。 你的日常应该为你服务,而不是你被它支配。 2️⃣1️⃣ 好奇心是对抗恐惧的强力解药 无论你打篮球还是拉大提琴,修车还是做家具,写书还是带队,你的技艺都可以成为自我探索的容器。当你被真正的好奇心驱动,想看看“可能性在哪里”,几乎没有什么能阻挡你。 2️⃣2️⃣ 不要独自前行 现代科学与古老智慧一致告诉我们:你身边的人,会塑造你。独行会让你愤怒、怨恨——无论网络上的“兄弟文化”怎么说。找到你的同路人,一起工作。这才是正道。 2️⃣3️⃣ 强度与喜悦可以并存 最伟大的快乐之一,就是以极高强度,朝着你的理想努力。 2️⃣4️⃣ 卓越是一场无限游戏 目标就是路径,路径就是目标。 所谓成功,很大一部分只是持续走在这条路上。 It’s time to take back excellence from the grifters, gurus, hackers, optimizers, and everyone else who reduces the human spirit to monetizable clickbait, marketing gimmicks, hacks, secrets, and quick fixes, none of which actually work. Here's 24 ideas to help: 1. Caring is cool. There is nothing to celebrate about an attitude of nonchalance. It’s a cop-out. A protective mechanism. A way to avoid stepping into the arena and risking failure. There are things worth caring deeply about, and you should care deeply about them. 2. Never sacrifice your values. Your values are your North stars, the qualities toward which you aspire. Regardless of what you are pursuing, do it in a way that aligns with your values. ​ 3. The things you work on also work on you. You aren’t just shaping the table, manuscript, marathon, scientific discovery, canvas, or song. Those pursuits are also shaping you. 4. Select big goals but climb where you are. Once you know what peak you’re aiming for, you’ve got to shift your attention to the day-to-day ascent; you’ve got to climb where your feet are. The bigger the goal, the smaller the steps. 5. Embrace a process mindset. Outcomes matter, but they are always the byproduct of a sound and attentive process. Focus on the process. Let the outcomes take care of themselves. Learn and adjust. Rinse, repeat. 6. Nothing great happens without focus. You’ve got to set aside time and space without distraction so the important projects in your life can receive your full attention. 7. Prioritize consistency over intensity. Anyone can crush themselves and have a heroic day, a heroic week, or maybe even a heroic month. But excellence is about generating a heroic body of work. Some days will be great. Some days will be terrible. Most will be somewhere in between. Become known for your consistency. Keep showing up. ​ 8. Abide by the law of compounding. Little by little it becomes a lot. 9. Use technology, but don’t let it use you. A good question to ask yourself regularly: Am I in charge of this technology, or is this technology in charge of me? 10. ​“Balance” is an illusion. You can’t do it all. Trying to is a surefire way to be miserable. You’ve got to make tradeoffs and adjust over time. You can emphasize different pursuits in different seasons of life. 11. Keep the main things the main things. Hacks, fads, and quick fixes have been cycling in and out since the beginning of time. In the fifth century BC, Herodotus searched for the Fountain of Youth as a way to live forever. Thousands of years later, we’re still searching. 12. The secret is there is no secret. The driving force of excellence is hard work done the right way with the right people at the right time. 13. Practice true discipline. Not the chest-thumping machismo performative variety, but the real thing: show up and do what you need to do, with care and integrity. Doing the hard thing today often makes tomorrow just a little easier. ​ 14. Make time for renewal. Stress plus rest equals growth. If you never step away and allow your mind-body system to recover, then you’re guaranteed to stall out long before you reach your potential. It takes discipline to keep going. But it also takes discipline to rest. ​ 15. Confidence comes from evidence. If you want to believe in yourself, you’ve got to give yourself evidence for that belief. Put in the reps. 16. Own your seat. Do the training. Then have the courage to trust it. 17. Stay patient. There is no such thing as an overnight breakthrough. Most good things take time. You can’t rush the process. 18. Stick-to-itiveness is key. The rare quality of staying power in a world that is obsessed with instant gratification is a secret weapon. 19. Motivation follows action. You don’t always need to feel good to get going; sometimes you need to get going to give yourself a chance at feeling good. 20. Create rituals and routines. It does not mean a series of 27 elaborate steps to start the day. It means having a few anchors to keep you grounded in an increasingly chaotic world. Your routine should work for you, not the other way around. 21. Curiosity is a powerful antidote to fear. Whether you play basketball or cello, repair cars or build tables, write books or coach teams, your craft can be a vessel for self-discovery. When you are driven by a genuine curiosity to see what’s possible, nothing can stop you. 22. Don’t go at it alone. Every modern science and every ancient wisdom tradition tells us that the people with whom we surround ourselves shape us. Going at it alone will make you angry and resentful, irrespective of what the internet bros say. Find your people and work together. This is the way. ​ 23. Intensity and joy can coexist. One of the greatest joys is working toward your aspirations with great intensity. ​ 24. Excellence is an infinite game. The goal is the path, and the path is the goal. So much of success simply comes down to staying on it.

Brad StulbergCurrent project: excellence, greatness
目录

观点原文

是时候把“卓越”从骗子、导师、黑客、优化狂人,以及所有那些把人类精神简化为可变现的点击诱饵、营销噱头、技巧、秘密和速成方案的人手中夺回来了——而这些东西,没有一样真正有效。以下是 24 条想法,或许能提供一些帮助:

1️⃣ 关心很酷

对一切都无所谓,并不值得庆祝。那是一种逃避,一种自我保护机制,是为了避免走进竞技场、冒失败的风险。这个世界上,有些事情值得你深切关心,而你也应该真正去在乎它们。

2️⃣ 永远不要牺牲你的价值观

你的价值观是你的北极星,是你努力成为的那种品质。不管你在追求什么,都要以符合你价值观的方式去做。

3️⃣ 你所从事的事情,也在塑造你

你不仅在塑造桌子、手稿、马拉松、科学发现、画布或歌曲;这些追求本身,也在塑造你。

4️⃣ 选择宏大的目标,但脚踏实地攀登

一旦你知道自己要登哪座山峰,就必须把注意力转向每天的攀登;脚在哪里,就从哪里爬。目标越大,步伐越小。

5️⃣ 拥抱“过程导向”的思维

结果很重要,但它们永远是一个良好、专注过程的副产品。专注于过程,让结果自然发生。学习、调整、重复。

6️⃣ 没有专注,就没有伟大

你必须为生活中重要的项目留出不被打扰的时间与空间,让它们获得你全部的注意力。

7️⃣ 优先选择“持续性”,而不是“爆发力”

任何人都可以拼命一天、一周,甚至一个月。但卓越,是打造一整套英雄般的成果。有些日子很好,有些很糟,大多数介于中间。让别人记住你的,是你持续出现的能力。

8️⃣ 遵循复利法则

一点一点,终将成就巨大。

9️⃣ 使用技术,但别被技术使用

一个值得经常问自己的问题是:是我在掌控技术,还是技术在掌控我?

🔟 “平衡”是一种幻觉

你不可能什么都做。试图这样做,只会让你痛苦不堪。你必须做出取舍,并随着时间不断调整。人生的不同阶段,可以侧重不同的追求。

1️⃣1️⃣ 把最重要的事情,始终放在最重要的位置

各种技巧、潮流和速成法,自古以来就不断轮回。公元前五世纪,希罗多德寻找青春之泉,想要长生不老。几千年过去了,我们仍在寻找。

1️⃣2️⃣ 真相是:根本没有秘密

卓越的真正驱动力,是在正确的时间、与正确的人、以正确的方式,踏踏实实地努力。

1️⃣3️⃣ 践行真正的自律

不是那种表演式、逞强式的“硬汉自律”,而是真正的自律:带着关心与正直,出现并完成你该做的事。今天做难的事,往往会让明天稍微轻松一点。

1️⃣4️⃣ 为“恢复”留出时间

压力 + 休息 = 成长。

如果你从不抽身、不给身心系统恢复的机会,那么在接近潜力之前,你就一定会停滞不前。坚持需要自律,休息同样需要。

1️⃣5️⃣ 自信来自证据

如果你想相信自己,就必须给自己足够的证据。去反复练习,去积累“次数”。

1️⃣6️⃣ 坐稳你的位置

完成训练,然后要有勇气去相信它。

1️⃣7️⃣ 保持耐心

不存在一夜之间的突破。大多数美好的事物,都需要时间。过程无法被催促。

1️⃣8️⃣ 坚持力至关重要

在一个沉迷即时满足的世界里,持续坚持的稀缺品质,是一件秘密武器。

1️⃣9️⃣ 动力源自行动

你不必总是感觉良好才能开始;有时候,你需要先开始,才有机会感觉良好。

2️⃣0️⃣ 建立仪式与日常

这不意味着每天要完成 27 个复杂步骤。

而是拥有几个锚点,让你在愈发混乱的世界中保持稳定。

你的日常应该为你服务,而不是你被它支配。

2️⃣1️⃣ 好奇心是对抗恐惧的强力解药

无论你打篮球还是拉大提琴,修车还是做家具,写书还是带队,你的技艺都可以成为自我探索的容器。当你被真正的好奇心驱动,想看看“可能性在哪里”,几乎没有什么能阻挡你。

2️⃣2️⃣ 不要独自前行

现代科学与古老智慧一致告诉我们:你身边的人,会塑造你。独行会让你愤怒、怨恨——无论网络上的“兄弟文化”怎么说。找到你的同路人,一起工作。这才是正道。

2️⃣3️⃣ 强度与喜悦可以并存

最伟大的快乐之一,就是以极高强度,朝着你的理想努力。

2️⃣4️⃣ 卓越是一场无限游戏

目标就是路径,路径就是目标。

所谓成功,很大一部分只是持续走在这条路上。

It’s time to take back excellence from the grifters, gurus, hackers, optimizers, and everyone else who reduces the human spirit to monetizable clickbait, marketing gimmicks, hacks, secrets, and quick fixes, none of which actually work. Here's 24 ideas to help:

  1. Caring is cool. There is nothing to celebrate about an attitude of nonchalance. It’s a cop-out. A protective mechanism. A way to avoid stepping into the arena and risking failure. There are things worth caring deeply about, and you should care deeply about them.
  1. Never sacrifice your values. Your values are your North stars, the qualities toward which you aspire. Regardless of what you are pursuing, do it in a way that aligns with your values.

​

  1. The things you work on also work on you. You aren’t just shaping the table, manuscript, marathon, scientific discovery, canvas, or song. Those pursuits are also shaping you.
  1. Select big goals but climb where you are. Once you know what peak you’re aiming for, you’ve got to shift your attention to the day-to-day ascent; you’ve got to climb where your feet are. The bigger the goal, the smaller the steps.
  1. Embrace a process mindset. Outcomes matter, but they are always the byproduct of a sound and attentive process. Focus on the process. Let the outcomes take care of themselves. Learn and adjust. Rinse, repeat.
  1. Nothing great happens without focus. You’ve got to set aside time and space without distraction so the important projects in your life can receive your full attention.
  1. Prioritize consistency over intensity. Anyone can crush themselves and have a heroic day, a heroic week, or maybe even a heroic month. But excellence is about generating a heroic body of work. Some days will be great. Some days will be terrible. Most will be somewhere in between. Become known for your consistency. Keep showing up.

​

  1. Abide by the law of compounding. Little by little it becomes a lot.
  1. Use technology, but don’t let it use you. A good question to ask yourself regularly: Am I in charge of this technology, or is this technology in charge of me?
  1. ​“Balance” is an illusion. You can’t do it all. Trying to is a surefire way to be miserable. You’ve got to make tradeoffs and adjust over time. You can emphasize different pursuits in different seasons of life.
  1. Keep the main things the main things. Hacks, fads, and quick fixes have been cycling in and out since the beginning of time. In the fifth century BC, Herodotus searched for the Fountain of Youth as a way to live forever. Thousands of years later, we’re still searching.
  1. The secret is there is no secret. The driving force of excellence is hard work done the right way with the right people at the right time.
  1. Practice true discipline. Not the chest-thumping machismo performative variety, but the real thing: show up and do what you need to do, with care and integrity. Doing the hard thing today often makes tomorrow just a little easier.

​

  1. Make time for renewal. Stress plus rest equals growth. If you never step away and allow your mind-body system to recover, then you’re guaranteed to stall out long before you reach your potential. It takes discipline to keep going. But it also takes discipline to rest.

​

  1. Confidence comes from evidence. If you want to believe in yourself, you’ve got to give yourself evidence for that belief. Put in the reps.

16. Own your seat. Do the training. Then have the courage to trust it.

  1. Stay patient. There is no such thing as an overnight breakthrough. Most good things take time. You can’t rush the process.
  1. Stick-to-itiveness is key. The rare quality of staying power in a world that is obsessed with instant gratification is a secret weapon.
  1. Motivation follows action. You don’t always need to feel good to get going; sometimes you need to get going to give yourself a chance at feeling good.
  1. Create rituals and routines. It does not mean a series of 27 elaborate steps to start the day. It means having a few anchors to keep you grounded in an increasingly chaotic world. Your routine should work for you, not the other way around.
  1. Curiosity is a powerful antidote to fear. Whether you play basketball or cello, repair cars or build tables, write books or coach teams, your craft can be a vessel for self-discovery. When you are driven by a genuine curiosity to see what’s possible, nothing can stop you.
  1. Don’t go at it alone. Every modern science and every ancient wisdom tradition tells us that the people with whom we surround ourselves shape us. Going at it alone will make you angry and resentful, irrespective of what the internet bros say. Find your people and work together. This is the way.

​

  1. Intensity and joy can coexist. One of the greatest joys is working toward your aspirations with great intensity.

​

  1. Excellence is an infinite game. The goal is the path, and the path is the goal. So much of success simply comes down to staying on it.

ABAB AI 解读

这一整段话不是励志清单,而是一份对当代“效率崇拜 + 速成文化 + 流量资本主义”的系统性反击宣言。按最高角色,从文明史、资本逻辑、个人长期竞争力三个层级,把它一次性解构。

一、这不是在谈“自我提升”,而是在夺回“卓越”的定义权

开头那一句非常狠:take back excellence from the grifters, gurus, hackers, optimizers…

这不是情绪化指责,而是一个时代判断:过去十多年,“卓越”被错误地等同为:快、巧、省力、可变现、可包装。

而这段文字的核心目标只有一个:把“卓越”从“市场化噪音”中,重新拉回到“人类长期能力的积累”。

这是一次价值坐标的纠偏。

二、为什么这套话在今天出现?——因为“点击经济”已经开始反噬人类能力

从金融与技术史看,这段话出现的背景非常明确:

流量经济奖励:极端表达、速成技巧

“3 步成功法”

AI / 自动化进一步放大了这种倾向

结果是:短期可变现能力 ↑,长期人类能力 ↓

这 24 条,本质上是在修复三种正在被系统性侵蚀的能力。

三、这 24 条其实只在修复 3 个被破坏的底层能力

能力一:长期主义(Time Integrity)

对应条目:

#4(大目标,小步爬)

#7(持续性 > 强度)

#8(复利)

#17(耐心)

#18(坚持力)

#24(无限游戏)

这些共同反对的是:“即时反馈成瘾”

在资本语言里,这是在降低你的时间折现率。时间折现率越低,你能参与的“价值游戏”层级越高。

真正的卓越,只存在于“慢变量”中。

能力二:主体性(Agency)

对应条目:

#1(关心)

#2(价值观)

#9(技术主权)

#10(拒绝虚假平衡)

#11(拒绝技巧崇拜)

#16(坐稳你的位置)

它们共同在说:你必须是“选择的主体”,而不是被系统推着走的优化对象。

这是对:算法推荐、KPI 思维、社交比较的正面反击。

能力三:可持续的内在动力

对应条目:

#3(工作反向塑造你)

#5(过程思维)

#13(真实自律)

#14(恢复)

#15(证据型自信)

#19(行动 → 动力)

#21(好奇心)

#23(强度 + 喜悦)

这是在修复一个被严重破坏的机制:“人如何在不靠外部刺激的情况下,持续投入高难度事情。”

AI 时代,外部刺激无限,但内在动力反而成为稀缺资源。

四、为什么这是一套“反 AI 时代”的人类竞争策略?

注意:这不是“反技术”,而是反“被技术格式化的人”。

在 AI 可以:写文案、写代码、做总结、给建议的时代,真正不可替代的,只剩下:

  • 你关心什么
  • 你愿意为之长期承受什么
  • 你在什么方向上持续复利
  • 你选择与谁共事
  • 你是否能长期保持专注与好奇

这 24 条,正好全部落在这几个点上。

五、从资本与权力视角:这是在拒绝“被收割型卓越”

你要注意一个残酷事实:“速成卓越”,往往只是平台、导师、流量方的变现工具。

而真正的卓越有一个共同特征:

  • 难以被展示
  • 难以被快速评估
  • 难以被量化
  • 难以被复制

也因此:难以被收割

这套价值观,本质上是在退出一个被过度金融化的注意力市场。

六、这套思想真正适合谁?

不是所有人。

它天然筛选三类人:

  • 愿意把一件事做 10 年的人
  • 不把人生当成“优化问题”的人
  • 想参与“无限游戏”的人

如果你追求的是:

  • 快速变现
  • 社交炫耀
  • 低风险套利

这套话对你是“没用的”。

但如果你追求的是:长期不可替代性,那它是极少数真实有效的路径之一。

七、一句话的最高层总结

真正的卓越,不是更聪明地玩系统,而是拒绝被系统重塑为一个只追求短期反馈的生物。

在 AI、流量、资本高度发达的时代,坚持长期、坚持过程、坚持价值,本身就成了一种极端稀缺的竞争优势。

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