CBS《Sunday Morning》昨天专门做了一期关于 Kalshi 的节目。 我出生在加州贝克斯菲尔德（Bakersfield）。虽然我 3 岁就离开了那里，但我的教父和他的家人一直住在那里。我的教父已经 70 岁了，他知道 Kalshi 的存在，但并不真正理解它是什么——直到 CBS 播出了这期节目。 每周日都有数百万人收看 @CBS。这是一个覆盖主流观众的平台，受众年龄偏大（40+），主要集中在美国中部，并且并不是整天泡在网上的那群人。昨天那期节目让我意识到：科技推特和金融媒体其实只是一个非常小的圈子。我们从这个节目获得的自然流量（用户咨询/注册）比过去任何一次媒体曝光都多——包括《南方公园》的恶搞、Elon 转发、以及《纽约时报》报道我们融资。 团队里有人分享： “我妈今天在怀俄明州中部的 Cowbell 曲奇交换会，给 25 多位女性（年龄 70–102 岁）播放了这段节目。她们之前没有人知道‘预测市场’是什么。她们的主要反应是：哇，这主意太棒了；这个东西看起来很好玩；我们怎么注册？ 她会在今天稍晚告诉我她亲手带来的注册人数：目前已经是 14 个了。” 这一集节目把预测市场从“新兴概念”真正推向了“主流认知”。它让数百万原本不接触科技和金融的人第一次明白预测市场是如何运作的。最重要的是——它让我的教父对 Kalshi 感到兴奋。 希望你（以及你的父母，甚至可能还有你的祖父母）也能喜欢这期节目。 CBS Sunday Morning dedicated an episode to Kalshi yesterday. I was born in Bakersfield, California. I moved away from there when I was 3, but my godfather and his family still live there. At 70 years old, my godfather knows that Kalshi exists, but doesn’t really know what it is. That is, until CBS aired. Millions tune in to @CBS every Sunday. The platform reaches a mainstream audience, which skews older (40+), heavily concentrates in middle America, and isn't chronically online. Yesterday's episode made me grasp the extent to which tech twitter and financial reporting are a niche bubble: we have received more inbound from the episode than we have received from any other press, and that includes South Park, Elon posts, and NYT fundraise announcements. From someone on our team: “My mom played the segment for 25+ women (ages 70-102) at the Central Wyoming Cowbell Cookie Exchange today. No one knew about prediction markets before. Their main takeaways were: wow what a great idea + this could be fun + how do we sign up. She will send me a final number of signups she is responsible for later today: right now she is at 14.” The episode elevates prediction markets from emerging to established. It also educated millions of people outside of tech and finance about how these markets work. Above all, it got my godfather excited about Kalshi. I hope you (and your parents, and possibly even your grandparents) enjoy the episode.
观点原文
CBS《Sunday Morning》昨天专门做了一期关于 Kalshi 的节目。
我出生在加州贝克斯菲尔德（Bakersfield）。虽然我 3 岁就离开了那里，但我的教父和他的家人一直住在那里。我的教父已经 70 岁了，他知道 Kalshi 的存在，但并不真正理解它是什么——直到 CBS 播出了这期节目。
每周日都有数百万人收看 @CBS。这是一个覆盖主流观众的平台，受众年龄偏大（40+），主要集中在美国中部，并且并不是整天泡在网上的那群人。昨天那期节目让我意识到：科技推特和金融媒体其实只是一个非常小的圈子。我们从这个节目获得的自然流量（用户咨询/注册）比过去任何一次媒体曝光都多——包括《南方公园》的恶搞、Elon 转发、以及《纽约时报》报道我们融资。
团队里有人分享：
“我妈今天在怀俄明州中部的 Cowbell 曲奇交换会，给 25 多位女性（年龄 70–102 岁）播放了这段节目。她们之前没有人知道‘预测市场’是什么。她们的主要反应是：哇，这主意太棒了；这个东西看起来很好玩；我们怎么注册？
她会在今天稍晚告诉我她亲手带来的注册人数：目前已经是 14 个了。”
这一集节目把预测市场从“新兴概念”真正推向了“主流认知”。它让数百万原本不接触科技和金融的人第一次明白预测市场是如何运作的。最重要的是——它让我的教父对 Kalshi 感到兴奋。
希望你（以及你的父母，甚至可能还有你的祖父母）也能喜欢这期节目。
CBS Sunday Morning dedicated an episode to Kalshi yesterday.
I was born in Bakersfield, California. I moved away from there when I was 3, but my godfather and his family still live there. At 70 years old, my godfather knows that Kalshi exists, but doesn’t really know what it is. That is, until CBS aired.
Millions tune in to @CBS every Sunday. The platform reaches a mainstream audience, which skews older (40+), heavily concentrates in middle America, and isn't chronically online. Yesterday's episode made me grasp the extent to which tech twitter and financial reporting are a niche bubble: we have received more inbound from the episode than we have received from any other press, and that includes South Park, Elon posts, and NYT fundraise announcements.
From someone on our team:
“My mom played the segment for 25+ women (ages 70-102) at the Central Wyoming Cowbell Cookie Exchange today. No one knew about prediction markets before. Their main takeaways were: wow what a great idea + this could be fun + how do we sign up.
She will send me a final number of signups she is responsible for later today: right now she is at 14.”
The episode elevates prediction markets from emerging to established. It also educated millions of people outside of tech and finance about how these markets work. Above all, it got my godfather excited about Kalshi.
I hope you (and your parents, and possibly even your grandparents) enjoy the episode.
相关观点
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