Truth Social Co-Founded by Trump Sees July Traffic Drop by Approximately 36% Year-on-Year

Trump co-founded social platform Truth Social has seen a significant decline in traffic this summer. Web monitoring company Similarweb estimates that July's monthly visits dropped by approximately 36% year-on-year, with a slightly larger decline in June. In comparison, larger platforms X and Threads saw an increase in traffic during the same period.

The average traffic for the first seven months is also weakening: the average monthly visits for the first seven months of 2025 were about 28 million, while for the same period in 2026, it was about 25 million. Howard Polskin, who tracks right-wing media, noted that he has monitored traffic for many years, and this drop in slope was unexpected; Trump still uses the platform as a megaphone, and logically, the numbers should not be declining.

The parent company, Trump Media & Technology Group, reported losses during the same period: a net loss of approximately $238.1 million in the second quarter of 2026, with revenue of less than $2 million for the quarter. In the first quarter, it reported a net loss of approximately $406 million and revenue of about $871,000, with minimal contribution from advertising. The company attributed most of the losses to unrealized losses on digital assets, pledged assets, and equity securities, with total assets at approximately $2 billion at the end of the quarter.

As traffic declines, the company is selling the Truth API to Wall Street, providing near real-time alerts for Trump's posts, with subscription fees reaching up to $100,000 per month. Democratic lawmakers criticized this as effectively monetizing presidential statements that could impact tariffs and the Iran conflict. The company claims that clients are simply seeing publicly available posts faster, which is a common business practice. There are also lawsuits alleging that obtaining official information in advance is unconstitutional.

The platform launched in 2022. In April, there was a significant year-on-year increase: statistics indicated that visits reached about 48.8 million that month, a 45% increase year-on-year, briefly placing it among the top right-wing sites in terms of traffic. The summer decline indicates that peaks are tied to elections and major policy windows, and daily retention has not kept pace with the density of the president's posts. The stock price has fallen from around $60 at its peak after going public in 2024 to about $9.

In market mechanisms, ordinary users sell attention, while institutions buy time differences. The decline in traffic weakens the advertising market, and the paid API shifts pricing from cost per thousand impressions to "who sees the president's sentence first." Funds are shifting from mass social advertising to high-frequency information and cryptocurrency volatility. The beneficiaries are trading desks that can afford to pay for early access; the pressured parties are publicly traded companies relying on traffic to tell growth stories, as well as retail investors and media that can only wait for public timelines. The event-driven nature comes from the overlap of earnings report windows and API launches, rather than a single product revision.

Additionally, Similarweb measures website visits rather than official daily active users; early estimates of monthly active users are far lower than those of X, Threads, and Reddit. The company has not disclosed the breakdown of July's independent users and advertising unit prices.

Source: Public Information