Tinder co-founder and JAM Fund founder Justin Mateen stated that he cannot code. In 2016, he spent $10,000 to create a template personal site, which has not been updated for years and is no longer accessible, with no login credentials available. He used Meta's newly launched personal agent Muse to find key investments in emails, rebuild the website, and reset the password, all completed within about 24 hours for $20, entirely using his phone.

Muse was launched in the U.S. on September 8, positioned as a personal agent capable of executing tasks across applications rather than just answering questions. Beyond the free tier, there are $20 Power and $100 Maximum monthly plans. The agent operates on Meta's cloud-isolated virtual machines, comes with a visible browser, and can connect to email, calendar, payment, and Google Workspace; payments are processed through Stripe's one-time card numbers. Chief AI Officer Alexandr Wang stated that most users can remain on the free tier, with paid plans covering high-computation users.

Mateen compared the $10,000 outsourced website creation in 2016 to the $20 agent service in 2026, contrasting a one-time template site with a process involving email retrieval, password changes, and publishing, which are not equivalent in functionality. The long-term failure of his personal domain indicates that the site was not a necessity for his fund's brand until the agent reduced the friction of regaining access. His seed investment portfolio includes Deel, Kalshi, Speak, etc., and the new site is reorganized according to the investment portfolio, with content summarized by the agent from emails, where accuracy depends on email archiving.

Third-party evaluations show that Muse still requires human intervention for simple tasks like food ordering. The product requires users to authorize email and payment, with trust costs higher than those of ordinary chatbots. It is available for U.S. residents aged 18 and over on iOS/Android and web, with a glasses version pending.

In market mechanisms, this is a case of consumer-grade agents acquiring customers. The buyer is an individual unwilling to seek outsourcing again; the seller is a platform covering computational power with a $20 tier. Funding has shifted from a one-time website budget to a monthly fee. Beneficiaries are agents that can convert email permissions into task loops; those under pressure are small website development shops that still quote by project. The event is driven by user narratives, not Meta's financial report numbers.

On a supplementary level, the $20 corresponds to the paid tier's monthly fee, not representing the total computational cost of rebuilding the site. Credential resets depend on email control; when domain registrar permissions are lost, the agent cannot complete the process independently.

Source: Public Information