ElevenLabs announced that its conversational agent product, ElevenAgents, has entered the enterprise marketplace launched by OpenAI at DevDay: OpenAI enterprise customers will be able to purchase using existing commitment credits and equip the system with voice in over 90 languages; the catalog is now live, and ordering functionality will soon be available, with interest registration currently open.

The company stated that the product combines OpenAI's model intelligence with its own real-time human-like voice stack, covering listening, reasoning, responding, and action, all in one purchase. Ashish Uchil, head of business and partnerships, expressed that intelligence comes from OpenAI, while voice and dialogue stack come from ElevenLabs. The product page and documentation separately list real-time voice, integration, knowledge base, guardrails, and analytics, as well as deployment paths like web components, mobile SDK, and SIP trunking; language models can be swapped or brought in.

Recently, ElevenAgents integrated with Eleven v4 Turbo, promoting a median reasoning latency of about 100 milliseconds, and has pre-configured scenarios such as reception and sales development representatives. The voice library and language count vary across different pages, ranging from over 70 to over 90 languages and thousands to tens of thousands of voice tones, with the external standard based on market posts being over 90 languages. The marketplace is only open to OpenAI enterprise customers, and consumer-level ChatGPT users are not included in this commitment credit range.

The OpenAI marketplace is described as an enterprise tool shelf, with ElevenLabs being one of the launch partners. For companies that have locked their budgets in OpenAI contracts, there is no need to open a separate main vendor account for the voice layer; they can simply add an item to the same commitment.

In terms of market mechanics, buyers are teams with existing OpenAI enterprise contracts but lack deployable voice seats, while sellers are those adding voice tones and multilingual capabilities to existing commitments. Funds flow from OpenAI enterprise credits to ElevenLabs without needing a new procurement round; beneficiaries are voice layer vendors and cloud model providers looking to increase contract utilization, while those under pressure are other voice agents that must sign separate contracts and cannot tap into the same commitment pool. The event driver is the DevDay shelf debut, not a new model ranking.

Commitment credits have become shelf currency: model vendors provide settlement, while voice vendors provide the last mile of oral communication. Whoever gets on this shelf first will be the first to collect the unspent money in enterprise contracts.

Source: Public Information