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Verisign Announces .web Top-Level Domain Officially Added to Global DNS Root Zone, Company Becomes Designated Registry Operator

.web domain entrusted to Verisign

Verisign announced that the .web top-level domain has officially been added to the global DNS root zone, and the company has become the designated registry operator, planning to open registration through channel partners later this year.

After a decade of controversy, the domain will not be subject to the price control agreements applicable to .com; the Sunrise period and limited registration period are expected to follow.

Driven by this event, the supply of new generic top-level domains is increasing, benefiting domain registration and brand protection needs, while putting pressure on the traditional .com competitive landscape.

Source: Public Information

ABAB AI Insight

After acquiring .web rights indirectly through an auction in 2016, Verisign resolved all disputes confidentially after years of legal and ICANN procedural controversies and completed the root zone delegation.

In terms of resource mobilization, the company will quickly deploy using the existing .com and .net infrastructure and registrar network, motivated to leverage the "web" generic recognition to open new revenue streams while avoiding existing price cap restrictions.

Similar paths can be seen in other new gTLD long-term game cases from application to commercialization, currently in a phase of filling gaps before a new round of domain expansion.

Essentially, this represents a transfer of pricing power: the registry gains more freedom in pricing, with the mechanism combining the scarcity of generic word domains and the monopoly advantage of infrastructure.

ABAB News · Law of Cognition

  1. Generic word domains are scarce assets on the internet

  2. A decade of controversy ultimately returns to infrastructure giants

  3. Pricing freedom is more valuable than the domain itself