Kimi Promotion Document Requires Creators Not to Label Paid Collaborations
X user Elshayib publicly shared screenshots of the Kimi K3.1 Pro promotion document, which shows that participating creators must submit their copy for review in advance and can only publish after approval. The document explicitly requires not to add paid collaboration tags and does not require attaching official website links or marking official accounts.
The document provides promotional phrases, including referring to the model as a five times cheaper open-source version of Opus 5.5, stating that China allows everyone to use Opus 5.5 for free, and that the gap between cutting-edge models in China and the U.S. has narrowed to one month. Elshayib stated that he refused to participate and did not use the template.
After commenting under other creators' posts, he received a private message requesting him to delete his comment, claiming that the related content might affect the release and stating that things were getting a bit chaotic. Kimi K3.1 Pro was officially released on October 23, supporting 1 million contexts, with the weight plan opening before November 4.
X platform rules require that brand collaborations involving compensation or other benefits must clearly indicate a paid relationship. The U.S. FTC also requires creators to disclose commercial collaborations to their audiences. Several English reports have shared related screenshots and descriptions.
Elshayib continued to share related materials and expressed that he did not wish to be involved in the comparison of narratives between China and the U.S. The incident has sparked discussions about undisclosed collaboration content in the promotion of AI models.
In terms of market mechanisms, brands guide creators to publish seemingly spontaneous content through review and scripted phrases to amplify their voice. The beneficiaries are the model providers gaining exposure, while the pressured parties are the creators with undisclosed relationships and users relying on genuine evaluations.
Source: Public Information
ABAB AI Insight
Moonshot AI released Kimi K3.1 Pro on October 23, after which the promotion document was disclosed by creator Elshayib. The document requires pre-review of submissions, prohibits paid tags and official links, and provides fixed phrases, continuing the practice of some AI labs amplifying release volume through creator channels.
In terms of capital pathways, the company guides content direction by providing materials and review rights to creators without directly labeling commercial relationships. Resource investment focuses on narrative consistency and amplifying volume during the release window, rather than relying solely on official channels.
This is similar to cases where other tech products require content coordination when promoted through influencer channels. Currently, it is in a rapid diffusion phase post-model release, and undisclosed collaborations blur the boundaries between spontaneous evaluations and paid content.
Essentially, this is a regulatory change. Platforms and regulatory requirements mandate that commercial collaborations must be disclosed, but review and scripted arrangements can reduce visibility; once the document is leaked, pricing power shifts from brand-controlled narratives to users reassessing content sources, affecting subsequent trust and usage decisions.
ABAB News · Cognitive Laws
Pre-review plus scripted phrases makes spontaneity harder to discern
No tags, disclosure rules are circumvented
After the document leak, volume is questioned before trust