如果你想在“新常态”下继续作为一名大学篮球教练立足，你就必须顺应现实才能生存： 学术要求和毕业率，对大多数明星球员的家庭来说几乎毫无意义。他们关心的是钱。 接受一个事实：大学篮球现在由经纪人主导。而且，与 NBA 认证经纪人不同，很多人要么一窍不通，要么就是骗子。即便如此，你还是得和他们打交道。 对高中球员和转会门户（transfer portal）球员的评估水平，已经跌到历史最低点。 这些错误决定正在摧毁甚至是顶级项目。所以，去雇真正懂篮球的人。 你必须愿意裁掉不能上场打球的球员。 你是想养他们的家庭，还是养你自己的家庭？ 为你的项目培养“金主”（sugar daddies）。 但别让他们为错误的球员评估买单——这些人是聪明的生意人，一旦看穿，你就完了。 雇一个懂国际市场或 G League 球员的 NBA 圈内人士。（你们大多数人已经落后了。） 研究 NIL（姓名、形象、肖像权）保险的新世界， 以防球员起诉你时产生的法律责任；同时，你还需要弄清楚，当球员长期受伤时，如何追回已支付的资金。 别再担心“违规接触（tampering）”。 这条红线也早就被打破了。 要明白的是：虽然有人说现在是大学篮球的黄金时代，但一定会有意想不到的后果。有些是好的，有些是坏的，更多的则是矫枉过正。 任何认为自己知道这一切最终会走向何处的人—— 尤其是在这项运动顶层几乎不存在领导力的情况下—— 都是傻子。 If you want stay in step as a college coach in the “new normal,” you will need to conform to survive: 1. Academic requirements & graduate rates mean nothing to most families of star athletes. It’s about the money. 2. Accept that agents now run college basketball. And, unlike NBA certified agents, many are clueless at best & shysters at worst. Still have to deal with them. 3. Evaluation of high school & transfer portal talent is at all-time low. These decisions are torpedoing even great programs. So hire people who know hoops. 4. You have to be willing to cut players who can’t play. Do you want to feed their family or your family? 5. Cultivate “sugar daddies” for your program. But don’t have them paying for bad evaluations. These are smart business people. You’ll be cooked. 6. Hire an NBA guy that knows the international market (most of you already behind) or G League talent. 7. Study new world of NIL insurance so you are protected against liability when the athlete sues. You’ll also need to determine how to claw back funds when player is injured for extended period of time. 8. Don’t worry about tampering. That’s out the window too. Understand that, while some say college basketball is at it best right now, there will be unintended consequences. Some of it is good, some bad & much, an overcorrection. Anyone who thinks they know where this ends, especially with non-existent leadership at the top of the sport, is a fool.