ETHGlobal to Host Happy Hour in Seoul During KBW

ETHGlobal announced it will host a happy hour in Seoul during the Korea Blockchain Week (KBW2026) on September 29 from 6 PM to 9 PM, aimed at developers and ecosystem participants traveling to Seoul. The Uniswap Foundation shared information about the event.

The event is listed on the ETHGlobal official schedule and coincides with the Ethereum Korea One Genesis event on the same day, positioned as a meet-up rather than a hackathon. KBW2026 is organized by FactBlock, with Upbit as the main promoter. An invitation-only institutional summit will take place on September 29, followed by the main event at Walkerhill from September 30 to October 1.

Notable partners include ENS, ETHConf, 0G Labs, Uniswap Foundation, 1inch, Hedera, Yellow, World Network, and Jumper. 0G is also one of the official conference partners for the main KBW event, while Hedera has another institutional event on the same night, indicating multiple parallel gatherings in Seoul that evening.

ETHGlobal will also hold a hackathon and Pragma conference in Tokyo that week, with the Seoul event serving as a landing point after Tokyo. Co-founder Kartik Talwar will appear on the builder agenda for Ethereum Korea One, directly bringing the hackathon organizers into the local Ethereum week in Korea.

The Uniswap Foundation appears on the sponsorship list and shares the event, reflecting its ongoing support for hackathons, domain names, and front-end aggregators; 1inch and Jumper will be present, focusing on cross-chain routing and transaction aggregation to attract developers on-site in Asia.

In market dynamics, buyers are protocols and infrastructures seeking developer attention during Korea Week, while sellers are the attendee roster and offline slots from ETHGlobal. The event is driven by KBW stacking institutional days, main events, and hundreds of side events over three days, with happy hours becoming a low-cost positioning strategy. Funding flows from foundation sponsorship budgets to venues and joint exposure, benefiting organizers who can bring people from Tokyo and India to Seoul; those not on this joint list face pressure, having to buy their own side event traffic.

Source: Public Information