The White House officially launched a 24-hour video stream named Trump TV: The Essentials Station on Monday evening local time. The official statement claims that this channel will provide a one-stop view of the "greatest moments," important speeches, and highlights of the current Republican administration, with promises of real-time updates.

This video stream is simultaneously available on the White House's official YouTube channel and the White House website, with the inaugural footage featuring Trump's speech delivered on July 3 at Mount Rushmore as the opening content for the 24-hour channel.

The official White House account also released a poster stating "streaming 24/7," packaging this self-owned channel as an official live streaming window that is continuously updated and available at any time, rather than a recorded compilation of single events.

The launch of Trump TV comes at a time when the confrontation between the White House and traditional media has significantly escalated. Trump has recently banned CNN, MS Now, and Politico from entering the White House, marking the latest round of tension between the White House and mainstream media.

In response, members of the television pool responsible for providing shared footage of presidential events—such as ABC, CBS, NBC, CNN, and Fox—immediately suspended the provision of shared footage for White House events, indicating a substantial interruption in the traditional television footage distribution channels that the White House previously relied upon.

The White House positions this live stream as "unfiltered highlight live streaming," aiming to bypass the editing and narrative frameworks of traditional television pools and cable news networks, directly distributing content to audiences on YouTube and the official website. This move reclaims the production, editing, and distribution rights of the president's image and event footage back to the White House, leaving the traditional television pool sidelined and weakened in terms of narrative power, while Trump and his team gain more complete control over the "official footage."

Source: Public Information