Google Launches New Chrome Search Experience, Allowing Users to Display Web Pages and AI Mode Side by Side
Google has launched a new Chrome Search experience that allows users to display web pages and AI Mode side by side on the same interface, enabling them to view web pages while comparing information and asking for details without switching tabs. English sources indicate that this capability is part of Chrome's recent split view, AI Mode, and sidebar features.
This means Google is transforming the browser from a "tool for opening web pages" into a "workspace for viewing and questioning." Recent updates to Chrome also include sidebar AI, cross-tab context, and proxy task capabilities, aiming to complete search, reading, and task execution within the same interface.
Source: Public Information
ABAB AI Insight
This change fundamentally redefines the role of the browser. In the past, browsers served as entry points for content; now they are becoming layers for information processing: users are no longer just switching between web pages but are validating, refining, and questioning between web pages and models, which will directly alter search behavior and information consumption methods.
More importantly, this side-by-side design is not just about enhancing the experience commercially; it embeds AI search into the most common traffic entry for users. As long as users complete comparisons, summaries, and inquiries in Chrome, Google can bind search, advertising, and model capabilities together, reducing the time spent on independent AI applications.
From an industry structure perspective, this is also an attempt for browsers to reclaim the "workflow hub." Whoever controls the browser interface is closer to the user's decision-making moments; when AI becomes the default partner, the browser is no longer just a window for viewing web pages but an infrastructure for allocating attention, organizing judgments, and guiding actions.