Meta's Chief AI Officer and Scale AI Founder Alexandr Wang Explains Why He Created Personal Agent Muse
Meta's Chief AI Officer and Scale AI Founder Alexandr Wang explained why he created the personal agent Muse: Most wishes end with daydreaming before sleep and die in forms, gatekeepers, and not knowing how to start; he aims to make the "second brain" a general manager that listens to half a sentence, completes goals, sends emails, makes calls, finds funding, and monitors progress, until only human desires remain.
He stated that the world has never seen 8 billion people simultaneously activated; Muse allows people to write down their wishes and get to work. On the product side, Muse is powered by Muse Spark 1 to 1.3, designed specifically for agents, allowing browsing, app access, and continuing to run after closing apps; each agent operates in an independent secure virtual machine, with a sentinel system checking actions before execution, and agents cannot see real passwords and card numbers. Zuckerberg referred to it as an early form of personal superintelligence at Connect 2026, which has expanded to Canada and demonstrated pulling assistants into email threads to respond.
There are free and subscription tiers, with the default avatar being Jolly; Wang has demonstrated using his own dog for a personalized avatar.
Last year, Meta invested about $15 billion in Scale AI and recruited Wang to establish a superintelligence lab and TBD Lab. After setbacks with Llama 4, the direction shifted from open-source large models to personal agents that can take over inboxes, calendars, and tasks. The buyers are users willing to delegate life tasks to cloud virtual machines, while the sellers are entry points for advertising and social graphs. Funding flows back from subscriptions and future transaction cuts to compute power, with gatekeepers transitioning from intermediary websites to sentinel strategies. The beneficiaries are Meta account systems that have integrated email and browsers; the pressured parties are service layers that charge based on forms and human intermediaries. The event-driven narrative is from the founder, not a new round of financing.
Source: Public Information
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Wang has moved from annotation factories to Meta's military orders: Scale sells human feedback, while TBD Lab sells the ability to consolidate the same capabilities into each person's cloud computer. After Llama 4 lost the open-source narrative, personal agents became demonstrable catch-up items—not just issuing another leaderboard, but allowing assistants into inboxes. Secure VM combined with sentinel turns permission issues into architectural diagrams, ensuring compliance for inboxes and payment interfaces.
The capital path involves a $15 billion investment to change personnel, labs, and model naming rights. The Spark series, according to Wang, has been in development for Muse for months, with the product and base sharing the same name. Zuckerberg connects hardware interfaces with the same agent through glasses and shopping, while social data provides a priori on "what you want." Free tiers aim for penetration, while subscriptions offer deeper permissions.
In comparison to OpenAI's Operator and Agent, Google's Astra and Gemini computer control, and Apple's system-level intentions: whoever first gains default delegation for emails and calendars will redefine intermediary pricing. The industry phase is an upgrade from chat boxes to task management; the activation of 8 billion people is rhetorical, while the real switch involves KYC, payments, and enterprise email administrators.
Structural changes belong to technological substitution. The substitutes are "people who help you make calls" and "sites that teach you how to fill out forms," not the search box itself. The mechanism is: once a wish is written into an executable plan, the gatekeeper's rent shifts from information asymmetry to approving actions from virtual machines. Writing it down is no longer just journaling; it is authorizing agents to interact with the external world.
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- Wishes not written down are merely pre-sleep consumption.
- Agents entering inboxes turn intermediaries into sentinel rules.
- Everyone has a general manager, and gatekeepers will be the first to lose their jobs.