NBA Official Instagram Account Hacked to Promote Suspicious Solana Token, Quickly Rugged
The NBA's official Instagram account was hacked this morning, with attackers using the opportunity to promote suspicious token information on Solana.
According to multiple reports, the post promoted a Solana token named NBA Coin, along with a contract address. The post was subsequently deleted, and the account returned to normal posting. The crypto community has become accustomed to such social media attacks, and the related information did not trigger significant buying. The hackers chose to rug at a market cap of about $40,000.
This is not the first time the NBA's official account has faced a similar incident. In March 2025, the NBA's official X account and other regional accounts were hacked to promote a fake NBA Coin, which the league's PR confirmed and stated that such a token would not exist on Solana. This Instagram incident was also quickly identified and deleted.
Funds quickly exited after being exposed from the NBA's official account to limited buying. The hackers used a high-profile account to release token information, but the community identified it and did not form sustained buying. The token was rugged at a market cap of about $40,000. The short-term pump path relying on official account endorsement is under pressure.
Source: Public Information
ABAB AI Insight
The NBA's official social media account had a similar intrusion in March 2025, when multiple regional accounts were used to promote a fake Solana token, which the league confirmed and quickly deleted. This is another similar incident involving the Instagram account.
The attackers utilized resources to publish token information and contract addresses on the official account. The community identified it, resulting in limited buying. The hackers chose to rug at a market cap of about $40,000. The account returned to normal operations after the post was deleted.
Similar paths of quickly rugging after promoting Solana meme tokens using sports leagues or celebrity official accounts have occurred multiple times. The community is currently in a phase where social media intrusions are commonplace, and exposure from official accounts is difficult to convert into sustained buying.
This essentially reflects changes in technology and regulation. Social media intrusions replace normal promotional channels. The mechanism is that hackers gain control of official accounts to publish token information, but the community's trust is diminished due to past incidents, leading to limited buying; hackers choose to exit at low market caps, causing funds to quickly rug while the official account rapidly resumes normal content posting.
ABAB News · Cognitive Law
Community identification after official account intrusion limits buying
Hackers choose to rug at low market caps, converting exposure into limited fund exit
Repeated similar incidents make official account endorsements difficult to sustain price increases