X Platform Cracks Down on Bulk Reposting for Revenue Generation
Nikita Bier, head of product at X platform, stated that in the past month, several large accounts were found to be programmatically bulk reposting content from smaller accounts to inflate revenue shares and evade original author attribution.
The platform has now begun to identify such posts and will allocate all views and revenue to the original authors.
X advises users to use the Share Video or Quote features when making insightful comments on content, to ensure their posts receive proper attribution and earnings.
Content creators benefit from the strengthened anti-reposting mechanism, with original smaller accounts receiving more income protection, while large accounts relying on bulk reposting face declining revenues, with funds redirected to high-quality original content producers.
Source: Public Information
ABAB AI Insight
Nikita Bier, as the head of product at X, has previously led adjustments to the platform's algorithms and monetization mechanisms. This action continues X's path of strengthening creator economy governance starting in 2024, aiming to address the issue of large-scale revenue inflation that arose after the revenue-sharing model was implemented.
From a capital perspective, X is redirecting advertising revenue and subscription sharing resources from reposting accounts to original authors through technical identification and traffic redirection. The motivation is to enhance content quality on the platform and improve creator retention, while strategically maintaining the sustainability of the revenue-sharing program to avoid dilution of overall ecological value by low-quality bulk content.
Similar to past actions by YouTube and TikTok against duplicate uploads and pirated content, X platform is currently in a control phase transitioning from rapid growth to incentivizing high-quality original content.
Essentially, this is a restructuring of the industry chain driven by regulatory changes. The platform is changing the allocation of pricing power in content monetization through algorithm and rule adjustments, strictly binding view attribution to original content, and concentrating capital and attention from low-cost reposting to high-value creation, thereby maintaining the long-term health of the creator economy.
ABAB News · Cognitive Law
The smarter the inflation, the more precise the platform's recovery.
Original creators gain real benefits, while reposting ultimately becomes empty.
Protecting creators is protecting the platform's own lifeblood.