Trump plans to run television ads highlighting his personal governance record for the 2026 midterm elections, prepared by his main political fundraising platform, MAGA Inc., aimed at providing national narrative support for House and Senate races.

According to insiders, Trump has requested the ad team to use clips from his public speeches to create ads centered around his self-reported policy achievements; he refers to this national campaign as "environmental lift" advertising, which aims to enhance the overall political environment rather than just targeting individual districts.

The ads are expected to cover new tax cuts for specific workers and seniors, the stock market rise over the past two years, military actions against ships suspected of fentanyl trafficking, and his actions referred to as "securing" the U.S.-Mexico border. These topics are part of the achievement list that Trump's advisors plan to promote, and are not independently verified by The Atlantic.

MAGA Inc. has not disclosed the total budget for the midterm election ads to Republican consultants. Besides presidential image ads, the organization has begun producing ads for several specific House and Senate districts, and is expected to allocate most of its spending to negative ads targeting Democratic candidates.

Trump's approach draws from Biden's advertising strategy in the fall of 2023: Biden ran ads emphasizing his legislative achievements to boost personal support ahead of his re-election bid. The difference is that Trump plans to place personal ads directly within the context of multiple congressional elections, using the presidential brand to dominate dispersed district competitions.

In market terms, ad procurement funds will flow to television stations, cable channels, streaming political ad inventories, polling companies, voter modeling, and creative producers; if the national presidential narrative improves Republican voter mobilization, Republican candidates in competitive districts will benefit. If presidential approval ratings become a liability, Democrats could nationalize local races, turning votes into a referendum on their governance record, putting pressure on Republican candidates in swing districts.

Source: Public Information