Vercel Founder Guillermo Rauch: Learning to Deliver is the Core Skill Beyond Coding
Guillermo Rauch, founder of Vercel, stated that delivery is a skill independent of coding, encompassing design, coding, QA, storytelling, teaching, marketing, sales, pivoting, and iteration.
In the past, the scarcity of coding skills dominated, but AI will drive developers towards more comprehensive delivery capabilities.
Market mechanisms show that AI lowers the coding threshold and accelerates product delivery iterations, with funding shifting towards full-stack delivery tools and team efficiency platforms. Event-driven development will upgrade developer skills, benefiting platforms like Vercel while putting pressure on purely coding tools.
Source: Public Information
ABAB AI Insight
Guillermo Rauch, as the founder of Vercel, has long advocated for developers to transition from coding to end-to-end product delivery, using tools like Next.js to reduce delivery friction and help developers expand their capabilities in the AI era.
The capital path indicates that developers and startups are shifting their time capital from pure coding to full-process delivery, motivated by the competitive focus in the AI era shifting from code implementation to user value and market validation, strategically building a rapid iteration loop.
Similar to the early internet evolution from writing code to building complete products, the current AI era is at a critical stage of transforming developer skills from coding scarcity to comprehensive delivery capabilities.
Essentially, this is a technological substitution, with the mechanism being that AI significantly compresses coding time, forcing value creation to shift towards design, marketing, and iteration. Capital and attention are concentrating on developers and platforms that master the entire delivery process, with pricing power shifting from pure technical executors to creators who can fully deliver user value.
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