US President Donald Trump: Those who continue to use the term Artificial Intelligence will be viewed as enemies by the White House
US President Donald Trump stated on social media that "Super Intelligence" is more accurate and accepted than "Artificial Intelligence," and those who continue to use the term "Artificial Intelligence" will be considered enemies by the White House.
On September 29, he signed Executive Order No. 14434, requiring executive departments to replace "Artificial Intelligence" and "AI" with "Super Intelligence" and "SI" in official documents, public communications, websites, reports, and non-statutory documents, and no longer recognize the latter terms. The order requires the President's technology advisor to propose a federal definition and assess what additional administrative actions are needed. Statutory texts are not subject to this mandatory replacement.
A White House briefing stated that the US is the birthplace of this field, having led research and deployment for over 70 years. The new name aims to emphasize capabilities that exceed mimicking human intelligence, pointing towards creating and accomplishing previously impossible tasks. The document positions the US as a global leader and requires federal agencies to link naming with expanding capabilities, strengthening the economy, and improving people's livelihoods.
Funding has already begun. The Genesis Mission will launch in November 2025, led by the Department of Energy, integrating national laboratory supercomputing, federal scientific data, and automated experimental platforms. On July 22, 2026, Michael Kratsios, Director of the White House Office of Science and Technology Policy, announced a federal commitment of over $5 billion, covering more than 15 agencies, focusing on science, medicine, energy, and manufacturing.
An action plan released in July 2025 lists over 90 federal actions aimed at accelerating innovation, building infrastructure, and extending overseas leadership. In March 2026, the White House introduced a national super intelligence policy framework with legislative recommendations. In recent weeks, Trump has repeatedly compared the naming on the same platform, ultimately settling on "Super Intelligence," with a post on Thursday labeling those who refuse to change their terminology as enemies.
This is an administrative naming and procurement language event, not an immediate buying signal. Federal contracts, laboratory grants, and policy texts will favor contractors and national laboratory partners adopting the new terminology; materials using the old terms will be ignored in non-statutory federal communications. Suppliers of models, chips, data centers, and energy who connect to the Genesis platform will be closer to grants and datasets; bids with non-compliant names will face increased friction in being filtered out. The pricing power in the private market remains unchanged; what has changed is the terminology threshold for federal entry.
Source: Public information
ABAB AI Insight
Trump has rewritten technology policy texts multiple times during his second term. After taking office, he revoked the previous regulatory framework and initiated the Genesis Mission with an executive order in November 2025, unifying the supercomputing and federal datasets of the Department of Energy's national laboratories into a single experimental platform. In July 2026, Michael Kratsios announced a federal commitment of over $5 billion, and in September, Executive Order No. 14434 shifted the terminology from "Artificial Intelligence" to "Super Intelligence" for executive departments. The path is to first change the rules, then allocate budgets, and finally change the names.
Funding primarily flows to the Department of Energy's platform, data sets and computing interfaces of more than 15 federal agencies, as well as laboratories and contractors addressing national scientific challenges. The motivation is to consolidate procurement, grants, and external expressions into a unified federal vocabulary, ensuring that contract texts, press releases, and congressional communications use the same labels. Private laboratories still maintain their own brands, but to enter the federal data and supercomputing closed loop, they must accept the administrative naming.
This is akin to historical naming rights disputes. Apple rebranded personal computing from microcomputers to personal computers, and NVIDIA shifted the narrative of accelerator cards from graphics cards to AI factories, both first occupying category names before securing budgetary terms. The industry phase is not about leaps in model capabilities but about controlling the terminology in federal procurement and research grants: the narrative of capabilities is released by company press conferences, ceding part of it to executive orders.
The essence is in the discourse layer of the transfer of pricing power. An executive order cannot rewrite the market's technical pricing for models but can determine which nomenclature is recognized in federal documents, thereby influencing who gains access to grants, contracts, and data interfaces. The mechanism is: budgets have already been committed, and names are subsequently written as compliance conditions, with those refusing to change terminology being directly excluded from non-statutory federal communications.
ABAB News · Cognitive Law
- First change the name, then change the budget entry.
- The standard is in whose mouth, the order is in whose hands.
- Technical capability pricing, administrative vocabulary filters people.