X Product Head Nikita Bier Reveals Most Muted Topics Since Launching Snooze Feature
X Product Head Nikita Bier revealed the ranking of the most muted topics by users since the launch of the Snooze feature:
Crypto
Politics
Iran Conflict
Sports
Business & Finance
Gaming
Artificial Intelligence
Videos
Science & Technology
Entertainment & Arts
Users have widely muted these popular areas, allowing the X platform to enhance personalized experiences and retention.
Source: Public Information
ABAB AI Insight
Nikita Bier has focused on product growth and the For You algorithm iteration since joining X. The release of Snooze data continues the platform's shift from "forced high-engagement pushes" to "user-controlled information flow." Previously, similar features alleviated user fatigue from controversial content.
In terms of capital strategy, X reduces the negative impact of high-noise topics like Crypto, Politics, and the Iran conflict on user engagement through Snooze, shifting usage time towards content that users are genuinely interested in, thus improving overall ad loading efficiency and Premium subscription conversion, creating a closed loop of "user-driven filtering → higher quality engagement → higher monetization."
Similar to early Twitter users' fatigue with political and Crypto content leading to a decline in activity, X is in the mid-stage of transitioning from "maximizing engagement" to "sustainable personalized experiences." The prominence of Crypto and Politics at the top of the mute list reflects users' general weariness with high-volatility topics.
Essentially, this represents a technological replacement: the traditional algorithm-driven attention harvesting model is being replaced by a user-driven Snooze mechanism, allowing large-scale muting of high-heat topics and reconstructing the social information flow from "platform-forced hot topics" to a "user-controlled quiet environment" for retention and monetization.