Se Yong, along with co-founders Paul Erlanger and Prashan Dharmasena, all come from the early team of dYdX, where they observed on-chain trader behavior for a long time. After leaving, they created fomo, transforming past perpetual contract experience into a social trading interface for the masses. His personal experience of missing out on million-level Base meme coin trades directly inspired the product concept of reducing friction.

In terms of capital, fomo has raised nearly $100 million through Series B financing of $75 million, investing resources into social features and cross-chain execution, motivated by turning trading itself into viral content to acquire long-tail users at low cost, with funds flowing back from venture capital and transaction fee revenue to user growth and social graph expansion.

A similar path can be seen in early social media turning content creators into celebrities, and platforms like Robinhood retailing trading; currently, fomo is transitioning from a crypto-native tool to a mainstream financial social network, with public leaderboards and copy-trading mechanisms accelerating the monetization of trader identities.

Structurally, this represents a reconstruction of the industry chain: trading shifts from isolated terminal behavior to social graph nodes, with mechanisms forming new trust and discovery layers through publicly visible P&L and follow relationships, making opportunity costs shift from merely missing prices to missing the entire social network and identity accumulation.

ABAB News · Law of Cognition

If you're not in the graph, opportunity costs will only rise unilaterally.
The day traders become celebrities, social becomes financial.
Once an organic network is formed, paid traffic acquisition becomes a joke.