Cash App has launched a mobile plan called Cash App Mobile, priced at $40 per month including taxes and fees, offering unlimited 5G data, calls, and texts within the United States, now available.

The plan operates on the AT&T network, with technology provided by embedded connectivity company Gigs, targeting young users, the underbanked, and gig workers. It includes unlimited HD streaming, 10GB of hotspot data each month, and data roaming in Canada and Mexico, with no long-term contracts, no credit checks, and no need to visit a store.

The product design was driven by Cash App's internal design team, with designer Eric Jordan stating that the system is operational, relying on internal tools to complete the loop from learning to launch. Registration has been streamlined to three steps, with the phone displaying the Cash logo. Owen Jennings, head of company operations, stated the goal is to bring high-frequency phone bills into their own wallet.

Internal data from Cash App shows that many users have already used the Cash App card to pay bills. The plan will first be piloted with a select group of users before expanding coverage. The company views phone bills as a high-frequency expense that modern earners must pay regardless of income stability, thus making connectivity a product that can be managed within the app.

Block has also integrated this plan with direct deposit, Cash App card, savings balance, and stablecoin transfers at the same entry point. Users can complete bill payments, receive salaries, spend, and make on-chain transfers all within the same account, eliminating the need to separately interface with carrier counters and traditional billing systems.

From a market mechanism perspective, this is an event-driven product extension: on the user side, gig and young customers are shifting their phone bills from Verizon, T-Mobile, AT&T's own brands, or MVNOs to in-app subscriptions; funds are flowing from carrier bills to Block's recurring revenue. Beneficiaries include Block and Gigs, as well as the utilization of AT&T's wholesale network; the pressured parties are traditional carrier plans that rely on stores, contracts, and credit screening, as well as banks that keep phone bills in automatic debit channels.

Cash App has approximately 57 to 59 million monthly active users, with an expected inflow of about $282.9 billion in 2024. The plan's pricing incorporates taxes and fees into a flat $40 rate, reducing price comparison friction and turning connection fees into recurring cash flow that can be deducted from the same balance.

Source: Public Information