Amazon Cuts Jobs in Selling Partner Services Again
Amazon has announced a new round of layoffs in its Selling Partner Services department, following a cumulative reduction of nearly 30,000 jobs in recent months.
This round of adjustments primarily targets functions related to seller support and operations, as part of the company's ongoing efforts to optimize its cost structure.
In terms of market mechanisms, the e-commerce giant is accelerating its shift from labor-intensive operations to AI automation and efficiency improvements, reallocating funds and resources from the seller services department to core logistics, AWS cloud services, and AI projects. This layoff drives capital concentration towards Amazon's high-profit businesses, putting pressure on traditional seller support roles.
Source: Public Information
ABAB AI Insight
Amazon's layoffs in Selling Partner Services continue the "streamlining + AI transformation" path established in 2023, similar to previous optimizations in retail, logistics, and enterprise services, all focused on replacing repetitive manual work with AI tools to enhance overall operational efficiency.
In terms of capital allocation, Amazon plans to reinvest the saved labor costs into AWS, advertising, and logistics automation, motivated by the need to address slowing e-commerce growth and high cost pressures, while accelerating the application of AI in seller tools, recommendation systems, and warehouse robotics to maintain a high gross profit business ratio.
Similar cases include recent layoffs driven by AI at tech giants like Meta, Google, and Cisco, as large e-commerce and tech platforms transition from labor scale expansion to efficient operations leveraging AI.
Essentially, this is a technological replacement: traditional manual seller support services are being replaced by AI automation systems. The root mechanism is that seller management, customer service, and operations involve highly repetitive processes, which can only be significantly reduced in marginal costs through AI tools, achieving a structural shift from labor-driven to intelligent platform operations.
ABAB News · Cognitive Law
Layoffs are not a recession but a necessary step to convert labor budgets into AI productivity. When large companies continue to slim down, the industry shifts from "competing on headcount" to an "efficiency competition" era. True growth begins by cutting inefficient positions and reallocating resources to future high-leverage businesses.