Yat Siu, co-founder of Animoca Brands, posted a message congratulating the 60th anniversary of Star Trek's premiere and paid tribute to 95-year-old William Shatner, stating that he inspired a generation to not only look at the stars but also to build a future that once only existed in imagination. He mentioned meeting this childhood idol three years ago at the Consensus conference.

The original series premiered on NBC on September 8, 1966, and was canceled in 1969 after three seasons and 79 episodes, later forming a global fanbase through reruns and spawning movies and multiple series. Shatner played James T. Kirk, appearing almost throughout the entire series except for the two-part pilot. In an anniversary interview, he remarked that the Friday night slot was considered mediocre at the time, and it is surprising that it is still being discussed 60 years later, claiming he did not receive significant rerun royalties. Anniversary events include a Guinness World Record challenge for the most people performing the Vulcan salute at the Science Museum in London, outdoor screenings in Los Angeles, a MeTV special, and the documentary "The Sixty-Year Mission," which Shatner co-produced and will be released in theaters on October 9.

New works like "Star Trek: Strange New Worlds" continue to air within the Paramount system, with original cast members George Takei, Walter Koenig, and others attending the celebrations. Shatner himself stated that the 60 years belong to the audience. Animoca, where Siu works, is known for its investments in gaming and digital property, and his remarks intersect with the sci-fi IP and technology conference rather than new product or financing disclosures.

In market mechanisms, buyers are fans paying to watch reruns, documentaries, and themed cruises, while sellers are studios holding rights to the series and characters; the driving force is the decade-long milestones that bring about screenings and merchandise opportunities. Revenue flows from ticket sales, Blu-ray sets, and streaming subscriptions to copyright holders and original cast members attending events. Beneficiaries include Shatner, who can still make appearances, and new season series promoted during the anniversary, while those under pressure must leverage the three seasons from the 1960s to grow contemporary subscriber bases.

Source: Public Information