X Updates Creator Revenue Sharing Program to Combat Induced Interaction and Content Theft
Nikita Bier, head of X products, stated that accounts that induce interaction through methods such as "reply to follow each other" three times or more will be removed from the creator revenue sharing program and referred to the policy team for account suspension evaluation. Grok can now identify such behaviors, and nearly 4,000 accounts were removed on the same day.
The new model detects duplicate content with three times the efficiency of the old model. Even if reposted with watermarks, intros, or other modifications, monetization exposure still belongs to the original uploader. This rule also applies to copying popular text posts.
The platform detected 1.5 million posts that were stolen. Accounts that repeatedly infringe or deliberately evade detection will be removed from the program, with over $1 million in revenue redistributed to original creators.
Source: Public Information
ABAB AI Insight
Since taking over as head of X products, Nikita Bier has repeatedly pushed for iterations of the creator program, previously experimenting with removing high-volume repost accounts from the For You feed and significantly reducing their revenue share. This new rule targeting induced interaction and content theft continues the platform's efforts to clean up low-quality traffic paths.
On the capital front, X enhances detection and impression attribution mechanisms through Grok, shifting advertising revenue from copiers to original creators, incentivizing high-quality content production while reducing overall content dilution on the platform. Both the platform and original creators benefit from higher user retention and monetization efficiency.
Similar experiments targeting top repost accounts have shown that user duration and DAU increase after removal. This adjustment is part of X's transition from a traffic farm to an original content ecosystem, with algorithms and policies working together to prioritize originality.
Essentially, this is a technological replacement: AI tools like Grok enhance the platform's ability to identify low-quality duplicate content, replacing manual reviews and traditional recommendation logic, shifting pricing power from content farm accounts to creators with original capabilities and the platform, driving the entire ecosystem towards high-quality content.
ABAB News · Cognitive Laws
The platform's reward mechanism always chases user experience rather than short-term traffic maximization.
The stronger the detection technology, the smaller the survival space for content farms, and the greater the leverage for original creators.
Copiers make quick money, while original creators build moats; ultimately, the winner controls the distribution rights.