Binance co-founder He Yi announces that the legal department will provide legal protection for female employees targeted by sexual rumors
Binance co-founder He Yi announced that Binance’s legal department will provide legal protection for female employees who have been targeted by sexual rumors. He Yi said that a competitor had fabricated sexual rumors involving Binance female employees, and that some Chinese media outlets had repeatedly cited these rumors and used photos of multiple female employees.
Recently, Sisi, Yaya, the market lead for a BNB ecosystem project, KOLs who cooperate with Binance, and female employees of competitors have also continued to be targeted by rumors. He Yi herself was also drawn into the rumors because her identity card was stolen and misused. He Yi said that the female employees concerned did not complain in the face of false claims, but continued to focus on solving problems for users.
He Yi also said that ambitious and down-to-earth women are welcome to join Binance, and that the company will provide a fair and transparent workplace environment. She emphasized that equality means setting aside gender when evaluating personal achievements, and pointed out that women who appear publicly are easily severely stigmatized in business competition.
Original source: x.com/heyibinance/status/2120490938711851446
ABAB AI Insight
In business competition in the crypto industry, sexual rumors targeting female employees who appear publicly are often used as a smear tactic, and media republication further amplifies the spread, binding personal images to false accusations. This kind of information pollution raises the cost of external explanation for employees and also affects the narrative stability of the platform in the Chinese market. In her capacity as co-founder, He Yi publicly promised legal involvement, shifting the response from individual burden to organizational legal support.
Compared with earlier rumors in the industry that mainly spread through communities, this time the allegations explicitly point to fabrication by a competitor, media citation, and cross-ecosystem spread, including BNB projects, cooperating KOLs, and employees of competitors. Similar patterns have appeared in competition among other platforms. Capital and operations teams are more concerned with whether legal means can raise the cost of rumor-mongering, rather than relying only on internal communication. Employees choosing to respond with work results rather than public complaints reduces immediate escalation of public opinion, but in the long run still depends on organizational protection mechanisms.
This statement clearly allocates legal resources to the protection of female employees, which may improve internal stability and attract female talent. The beneficiaries are Binance and related ecosystem female employees who have been targeted by rumors, as well as market roles that rely on public business communication; rumor-mongers and republication parties face higher legal accountability risk. The structural change is that the platform is shifting from passive response to public opinion to proactively drawing boundaries through legal means, turning gender stigmatization from a competitive tool into actionable conduct.
Cognition Laws
Gender rumors in business competition are often amplified through media republication, turning personal images into attack vectors.
When an organization promises legal protection, information attacks borne by employees individually are turned into platform-level costs.
The stigmatization risk of roles that appear publicly pushes platforms to use legal intervention to reduce talent loss and narrative loss.