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Product Growth Practitioner Wyong: Charge on the Same Day of Launching

Product growth practitioner Wyong stated that he originally thought writing over 100,000 lines of code and launching within a month was fast. After interacting with actual operators in the industry, he found that others can launch several products of similar scale in a single day and start charging on the same day.

He attributes this speed to a ready-made application template library. The library includes modules for chat, video generation, data dashboards, report generation, and mini-games. Operations, management, login, payment, subscriptions, external links, and search engine optimization are also pre-made modules. New projects only need to change the interface, not rewrite the underlying code.

This approach is referred to in the industry as a "skin package" or matrix strategy. The industry practices he compared include cross-border e-commerce product testing, bulk filming of short dramas for distribution, and mobile game skinning for launch. All three share the same sequence: template-based production, data-driven testing, and data racing; if the data is poor, move on to the next.

He added that simply relying on fast development won't yield sales; it needs to be combined with new keyword strategies. After a new video generation model is released, changing the interface and model allows for launching a corresponding site in one hour, charging per video or subscription fee, and then competing for long-tail search terms of that model. He has compressed the human resources to three high-output programmers: one maintains the template library, one finds hot topics, and one manages already launched products.

This algorithm does not disclose the number of templates, success rates, or income per site. What can be verified is the structure: the amount of code is replaced by template reuse, charging occurs on the day of launch, and filtering is based on advertising data. A product with 100,000 lines of code is treated as a skin change in this process, not as a zero-development item.

This is a supply expansion driven by advertising, not a single product repurchase. The buyers are users searching for long-tail keywords of new models, while the sellers are multiple sites launched on the same template library on the same day. Money flows from advertising accounts to sites that generate sales, and non-performing sites are immediately stopped. Beneficiaries include the template library, advertising accounts, and fast-reading teams; those under pressure include teams writing code from scratch and individual sites relying solely on functional differences without new keywords.

Source: Public Information

ABAB AI Insight

Mobile game publishers have long turned skinning into a production line. Casual game publishers like Voodoo and SuperSonic use the same set of levels, ad placements, and payment shells, launching batches after changing themes, relying on user acquisition data to decide whether to keep or cut. Cross-border distribution links the same supply chain to dozens of product pages, while short dramas film the same script structure into multiple materials for distribution. The application template library described by Wyong connects these three production lines to login, subscription, and search pages.

Money is not first spent on over 100,000 lines of new code. One maintains the template, another finds new model hotspots, and one monitors data from launched sites; advertising costs continue only for long-tail keywords that generate sales. After a new video model is released, a site launched within an hour sells the search demand for the model name, charging per item or subscription, with the underlying structure still being the original template. If it doesn't generate sales, move on to the next, keeping trial and error costs within the advertising account, not in the development schedule.

This is similar to the independent site testing products in the 2010s, and the path of a single developer listing dozens of similar applications in app stores. It is currently in an expansion phase: the release of models itself creates new keywords, and the template library turns new keywords into chargeable pages on the same day, with barriers in keyword libraries, accounts, and data reading speed, not in the amount of code per instance.

Structurally, this is a technological replacement. Originally, the product cycle was determined by writing code, processing payments, and managing operations; now these steps are preset by templates, and people only change interfaces and model interfaces. Pricing power has shifted from development timelines to who can first occupy the long-tail keywords of new models and who can immediately stop spending when data worsens.

ABAB News · Cognitive Laws

  1. Code can be reused, new keywords cannot be stocked.

  2. Launch in one day, filtering is based on advertising data, not functionality.

  3. Templates determine production capacity, advertising determines which one remains.