TRUMP Co-Founder Says They Are Developing a Game and Seeking to Acquire a Theme Park
Bill Zanker, co-founder of TRUMP, stated at Token2049 that the team is developing a TRUMP-themed game and a television show, while also seeking to acquire a TRUMP-themed amusement park.
Zanker mentioned that the goal of these projects is to enhance the value of TRUMP and satisfy token holders. He did not disclose the launch date of the game, the broadcasting platform for the show, the target for the amusement park acquisition, the purchase price, or the transaction structure, and there has been no announcement of any completed acquisitions.
A similar product line had previously taken shape. In December 2025, Freedom45Games, a Wyoming company associated with Zanker, launched Trump Billionaires Club, positioned as the official mobile and web game, with gameplay similar to Monopoly-style real estate management, using TRUMP for in-game activities and featuring a $1 million token prize pool.
During the 2026 Korea Blockchain Week, Zanker had publicly discussed similar plans: a mobile game, a television show resembling a venture capital pitch, where winners could earn tokens, and the possibility of a theme park. Branded watches and gold sneakers were also distributed at the event.
The statement at Token2049 has advanced the amusement park from a "possibility" to "seeking acquisition," but details about the buyer, funding sources, and whether the token treasury will be used remain unspecified. The game and show are still in production, and no rules for profit-sharing, token burning, or usage rights for holders have been provided.
This is an event-driven narrative transaction, not a realized asset injection. The seller is the brand licensing and content team, while the buyer has yet to appear; if funds enter for in-game consumption, it will create token demand, but if it only remains at the launch event, it will flow into short-term buying in the secondary market. Beneficiaries are the licensors and early associated entities, while those holding the expectation of cash flow from the amusement park acquisition are under pressure.
Source: Public Information
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Bill Zanker has long been involved in the commercialization of the Trump brand rather than in crypto protocols. He founded Learning Annex, co-authored business books with Trump, and later entered entities related to Fight Fight Fight. When TRUMP launched in January 2025, about 80% of the public distribution went to related parties, with the circulating supply locked outside, leading to a brief price spike followed by a significant drop. The Trump Billionaires Club at the end of 2025 has already integrated tokens into the in-game economy.
This funding is not in the on-chain treasury but in licensing. The game, show, and amusement park will all utilize names, images, and trademarks, with revenues first going to the licensors before deciding whether to return to holders. Zanker's stated motivation is to "make the tokens valuable and satisfy holders," but there are no corresponding revenue-sharing, buyback, or burn agreements. If the amusement park is indeed acquired, capital expenditures will fall on the operating company, and token holders will still receive a narrative, not equity.
The approach is similar to Yuga Labs using Bored Ape for games, auctions, and metaverse land, as well as Sandbox and Decentraland turning real estate narratives into tradable assets. The difference is that those projects had land contracts and revenue-sharing rules in place first. TRUMP is currently in a phase of brand licensing expansion with undefined token rights, resembling a membership peripheral rather than a closed-loop consumption chain.
This is a pricing power issue stemming from incomplete restructuring of the industry chain. Consumption scenarios can move memes from trading pairs to games and offline tickets, but pricing power remains with the trademark holders and licensing companies. Without revenue return clauses, new scenarios add only tellable stories, not cash flow rights for holders.
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New scenarios can be created, but rights will not automatically follow.
Licensors receive cash, while holders receive narratives.
Without revenue-sharing clauses, expansion is one-sided.