Coinbase CEO Shares British Poet Rudyard Kipling's Famous Poem 'If—' on X Platform
The poem emphasizes maintaining calmness, integrity, resilience, and balance in adversity, treating victory and disaster equally, and never giving up.
Armstrong uses this to inspire entrepreneurs and leaders to uphold principles and long-termism in a turbulent market.
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Brian Armstrong has previously quoted literature and philosophy multiple times during regulatory pressures faced by Coinbase, and this sharing continues his path of reinforcing corporate culture with classic wisdom.
On the capital path, leaders boost team morale by publicly sharing values, aiming to build a resilient culture that maintains execution and talent cohesion amid fluctuations in the crypto cycle.
Similar to how tech leaders often use 'If—' to motivate their teams, this event reflects the expansion of leadership from technical to human resilience, with Armstrong positioned as a spiritual leader in the crypto industry.
Essentially, this is a structural judgment: the willpower conveyed by the poem is an invisible lever for long-term success, with the mechanism being the cognitive law of 'Hold on' in adversity, helping leaders maintain direction amid market noise.
ABAB News · Cognitive Law
When the mind is clear, chaos reigns; sticking to principles leads to victory.
Both victory and defeat are deceivers; resilience is what makes a true man.
Running sixty seconds feels like a full minute; the Earth and everything belong to you.