Strategy Founder Michael Saylor: New Personal Website michael.com Launched
Michael Saylor, founder and chairman of Strategy, announced that his new personal website (https://michael.com) is now live. The site features interviews, keynote speeches, articles, presentations, and materials focused on Bitcoin, digital assets, and the future of currency. The purpose of the redesign is to make these ideas easier to find.
The post did not announce any new Bitcoin purchases, bonds, or products. The website is structured as a resource hub, not a trading platform. In his public profile, the personal site is listed alongside the free education site and the Strategy company site. This update pertains to the personal site’s searchability, not the company’s financial reports.
The content format includes a reorganization of previous speeches. Interviews, talks, and articles that were previously scattered across events, podcasts, and video platforms have been compiled into a browsable structure. Responses indicated that Breedlove's series of interviews were grouped together. Saylor did not list a directory or view counts in the post.
Since August 2020, he has transformed MicroStrategy into a Bitcoin treasury company, continuously purchasing Bitcoin with company cash and financing, and has referred to Bitcoin as the future of currency in his speeches. The redesign of the personal site aligns with this narrative: materials are centralized for easier redistribution. Company purchases will still be announced through Strategy’s channels, not through this domain.
The free education site and personal site serve different purposes. The education site offers courses, while the personal site features his own interviews and speeches. The redesign did not mention a paywall or membership. The action of finding materials has shifted from searching for speech videos to accessing them by type within a single domain.
This is a distribution redesign, not an increase in holdings. Buyers are looking for original speakers and articles, while sellers have not changed. The beneficiaries are Saylor himself, who repeatedly references the same Bitcoin narrative, and Strategy, which needs to cite sources. The pressure point is the old links scattered across third-party video sites that are hard to search. The Bitcoin treasury has not changed due to this launch.
Source: Public Information
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Saylor founded MicroStrategy in 1989, focusing on enterprise software. In 2000, the company was investigated by the SEC for revenue recognition issues, and he settled with the company. In August 2020, the company converted its cash reserves into Bitcoin and continued to buy using convertible bonds and equity financing. In 2025, the company was renamed Strategy. His personal site, education site, and company site are thus divided into three categories: viewpoints, courses, and treasury announcements.
This launch did not include new financing documents. Funds remain in Strategy's Bitcoin treasury and financing tools; the website merely organizes interviews and speeches into a searchable archive. The Breedlove series was grouped together after audience identification, indicating that the redesign is creating a collection, not new interviews. Future citations can point to a single domain rather than a video link.
In contrast, Ray Dalio has compiled "Principles" into a book and website, while Stan Druckenmiller rarely archives his speeches. Saylor is at a stage of creating a searchable infrastructure for his personal speeches. Company purchases are constrained by regulatory disclosures, while the personal site is not bound by financial reporting calendars and can rearrange old content at any time.
Structurally, the pricing power shift remains at the narrative level. Bitcoin prices are set by exchanges, while Saylor's treasury is defined by company announcements. The personal site determines where narratives are found. The redesign reduces search costs, not holding costs. Once ideas are easier to find, the same narrative about the future of currency can repeatedly enter new interviews and materials from holders. The inventory figures are still only updated in company documents.
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Inventory relies on announcements, narratives rely on searchable archives.
The redesign does not increase holdings, it merely makes old speeches easier to cite.
The personal site distributes viewpoints, while the company site discloses positions.