Amazon reportedly plans World Product Graph to collect global product data to counter Google and AI shopping tools
According to Reuters, citing internal documents and people familiar with the matter, Amazon is planning a project called World Product Graph, aimed at collecting data on nearly every product for sale on Earth, whether or not Amazon sells it itself. The document set a target date of October 1, 2027, but Reuters could not confirm whether the plan would be implemented, or when.
The internal document says that if customers must leave Amazon to go to Google, brand websites, or review sites to look up product relationships, then Amazon cannot become the default destination for all shopping tasks. The plan also targets the rise of AI shopping agents, and the document says Amazon’s own AI search agent often provides inaccurate information.
Amazon responded that the document was a “draft, outdated” document and does not necessarily reflect current plans. The company has signed agreements with brands such as Coca-Cola and Bayer to obtain product data, and has held CEO-level meetings with Procter & Gamble. According to a 2025 Morgan Stanley report, 57% of online shoppers begin product research on Google and 16% begin on Amazon; when customers have already identified a specific product, 41% of searches start on Amazon.
Original sources:
Title: Exclusive-Amazon’s plan to own the world’s product data and fight AI shopping agents
Publisher: Reuters
Publication date: November 13, 2026
URL: reuters.com/technology/amazon-plan-own-worlds-product-data-fight-ai-shopping-agents-2026-11-13
Nature of source: News report (exclusive)
Verification status: The full report was actually read for this piece (republished by Yahoo Finance)
Supporting content: The World Product Graph plan collects data on nearly all products for sale; targets Google’s dominance and AI agents; the document is a draft
ABAB AI Insight
Reuters reported on November 13, 2026 that an internal Amazon document outlines the World Product Graph plan, with the goal of building a product data graph covering nearly every product for sale worldwide, including products not sold by Amazon itself. The document is written in the form of a news release and marks October 1, 2027 as an aspirational release date.
The plan depends on brands continuing to provide data and on Amazon independently crawling other retailers’ websites. The document explicitly states that customers currently must leave Amazon for Google, brand websites, or review sites to obtain product relationship information, which limits Amazon’s ability to be the starting point for all shopping. It also says Amazon’s own AI search agent often gives inaccurate information, and the plan aims to improve that situation.
Amazon told Reuters that such brainstorming documents are “draft, outdated” and do not necessarily represent current plans. The company has signed agreements with Coca-Cola and Bayer to obtain data, and has held CEO-level meetings with Procter & Gamble to discuss experiments. Morgan Stanley research in 2025 showed Google at 57% and Amazon at 16% during the product research stage; when purchase decisions are already made, Amazon accounted for 41%, Google for 23%, and Walmart for 18%.
If implemented, the graph could make AI shopping agents more likely to obtain complete product information from Amazon, thereby affecting Google’s dominance in product search and traffic to e-commerce platforms such as Walmart. The plan remains at the internal-document stage, and whether or to what extent it will be implemented has not been confirmed by Amazon.
ABAB News · Cognitive Law
Reuters reported that an internal Amazon document plans the World Product Graph, aimed at collecting data on nearly all products for sale.
The document says customers leaving Amazon to check product relationships on Google and other sites limits Amazon’s ability to serve as a starting point for shopping.
Amazon said the document is a draft and outdated, and does not necessarily reflect current plans; the target date is October 1, 2027.