Trump tells media that it will go "bankrupt" after his absence due to lack of figures who can continuously generate reports
Trump told the media that it will go "bankrupt" after his absence due to the lack of figures who can continuously generate reports.
He directly attributed the survival logic of the media to reliance on individuals, emphasizing that traffic, attention, and controversy are sources of income.
This type of rhetoric corresponds to event-driven traffic distribution: supporters amplify the content, and opponents also amplify the content, both providing attention, while traditional news organizations are the first to feel the pressure.
Source: Public information
ABAB AI Insight
Trump's relationship with the media has long been that of a "reporting engine" rather than a "reported subject." Public records show that he consistently turns himself into the news center through ongoing conflict, and the media gains clicks and viewership by repeatedly tracking his statements. This capital path occurs not only at the political level but also reflects in the commercialization of Trump Media & Technology Group. The company previously linked the traffic of Truth Social posts to market transaction speed, selling faster content access to financial institutions, indicating that "personal voice → information gap → transaction value" has been productized. Similar structures have appeared in platform media and highly controversial figures: from star politicians in the traditional television era to traffic politics in the social media era, the core is not the content itself but the distribution monopoly formed around a single individual. Essentially, this represents a transfer of pricing power: attention is no longer priced unilaterally by the media but is co-priced by individuals, platforms, and traders; whoever can generate tradable attention controls the distribution of profits. ABAB News · Law of Cognition
- Traffic is not consumed; it is manufactured.
- When individuals become channels, the media becomes an echo.
- The more concentrated the attention, the more fragile the business model.