Reddit Co-founder and 776 Fund Founder Alexis Ohanian Hosts Another 776 Roundtable on Sports and AI
Reddit co-founder and 776 Fund founder Alexis Ohanian posted that another 776 roundtable discussion on the future of artificial intelligence and sports is taking place, with ScorePlay CEO Victorien Tixier also in attendance. The 776 Table is a closed-door dining brand of his fund and does not include new funding figures. ScorePlay is a portfolio company of 776 and serves as the content infrastructure for several teams and events owned by Ohanian.
ScorePlay was founded by Tixier and Xavier Green, using AI to tag, search, and distribute broadcast and sideline footage. By the time it completed a $13 million Series A round in February 2025, its clients included the NBA, WNBA, Premier League, La Liga, Bundesliga, NHL, and the U.S. soccer system, claiming a 100% retention rate. Inc. reported that it first entered the U.S. market through soccer before targeting the NFL; Ohanian is both a client and investor. Publicly listed clients include the New England Patriots, Brooklyn Nets, Liverpool, PGA Tour, Roland Garros, Angel City, and Major League Soccer. CB Insights reports total funding of approximately $18.99 million, headquartered in Brooklyn.
The product has expanded from media libraries to live broadcasts. The UFL signed a multi-year partnership for the 2026 season, integrating about 10 to 12 broadcast positions from Fox for use by the league's content team and designated creators. The company claims to serve over 300 global rights holders and is involved with the Australian Open. LinkedIn positions itself as a sports content operating system: collecting, centralizing, distributing, and deciding what to shoot next, with editing capabilities on the platform or via Adobe and Avid, with in-game publishing. Ohanian stated that the sports broadcasting rights market is about $60 billion and emphasized that live events cannot be scripted or faked, making them the last remaining content that feels real in the AI era; he has also written that "sports is the ultimate bet against AI," while allowing ScorePlay to provide pipelines for Angel City, women's golf, and Athlos.
The roundtable brings together investors, portfolio companies, and owned teams at the same table. The discussion focuses on how live content can be accelerated in distribution using models, rather than using models to generate the events themselves.
The market mechanism serves as the entry point for rights holders' media assets. The buy-side aims to push footage to social media and creators within seconds after a goal; the sell-side is 776 turning portfolio companies into the default operating system for owned teams. Funding from the Series A round and long-term contracts with the league enters into tagging and live slice computing power. Beneficiaries are funds that hold both team equity and tool equity; the pressured side consists of traditional media groups that rely on manual footage searches and only release clips after events. The event driver is the dining post, not a new rights tender.
Live events cannot be generated or replaced, but the distribution of live content has already been taken over by models. The roundtable sells this layer of operating systems, not the next game.
Source: Public Information
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Ohanian's table combines three identities: investor, client, and team owner. ScorePlay first organizes hard drives for the league, then acquires broadcast positions, becoming the central nervous system during games. The $13 million Series A buys tagging and distribution speed; the $60 billion broadcasting rights represent upstream rent, with the tool layer only cutting into the operational seams. His characterization of sports as a bet against AI refers to the fact that game outcomes cannot be generated; the tool layer is particularly reliant on AI, as the volume of footage has surpassed manual search capabilities.
The capital path allows portfolio companies to feed back into owned assets. Angel City and Athlos use the same pipeline for content, allowing the fund to benefit from both equity appreciation and content efficiency. Tixier started from the pain points of sideline photographers, turning fragmented hard drives of rights holders into subscriptions. The UFL's integration with Fox broadcast positions indicates that the next layer of revenue is live slices, not just post-game libraries. Long-term contracts lock clients into the operating system, with switching costs being the entire season's material catalog.
Analogies include Getty, Da Vinci, and social media scheduling platforms, as well as cloud vendors selling to their own invested startups. The industry phase is the operating system that controls live content. Whoever becomes the default library for rights holders will collect tolls in the creator economy. Generated videos can do advertising but cannot make the final shot; however, the speed of final shot production determines the second layer of revenue beyond broadcasting rights.
Structural changes indicate a reconstruction of the industry chain. The mechanism is that live content is divided into non-generable events and distributable content that can be accelerated. Investors use the "anti-AI" narrative to protect the scarcity of events while leveraging AI tools to harvest the flood of material that scarcity brings. Pricing power shifts from editing platforms to those that can complete tagging and distribution at the moment of a goal.
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Events cannot be generated, but distribution in those few seconds after can.
Investors, clients, and owners sit at the same table; the operating system is the best sell.
The anti-AI narrative often supports the tool layer that relies most on models.