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Mark Zuckerberg says Muse has over 10 million users, over a quarter are engaged in shopping, and the average purchase amount exceeds $200

Meta said during its third-quarter earnings conference call on October 21, 2026, that users of its AI app Muse had exceeded 10 million. CEO Mark Zuckerberg said that about 25% of users who set up Muse use it daily; shopping is the most common use, and among users engaging in shopping through the AI agent, more than a quarter have an average purchase amount of over $200.

Zuckerberg said that Plaid said activity from its connector on Muse had never been seen before. In the first week, because transaction volume exceeded expectations, the company worked with Stripe to raise credit limits. TechCrunch, Business Insider, and others reported the above.

Original sources:

  1. Title: Meta says Muse has over 10M users, with shopping a top activity Publisher: TechCrunch Publication date: 2026-10-21 URL: https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/ Source type: media report Verification status: Relevant paragraphs read in this session; accessed on 2026-10-25 Supporting content: over 10 million users; about 25% use it daily; among shopping users, average purchase amount exceeds $200; statements related to Plaid and Stripe.

  2. Title: Meta Earnings: Mark Zuckerberg Says Muse AI App Hits Over 10M Users Publisher: Business Insider Publication date: 2026-10-21 URL: https://www.businessinsider.com/meta-q3-2026-earnings-mark-zuckerberg-muse-ai-app-users-2026-10 Source type: media report Verification status: Relevant paragraphs read in this session; accessed on 2026-10-25 Supporting content: Zuckerberg said there are over 10 million users; over a quarter of users purchase through the app, with an average amount of over $200.

  3. Title: Shopping is Muse’s top task: Meta Publisher: Payments Dive Publication date: 2026-10-22 URL: https://www.paymentsdive.com/news/shopping-is-muses-top-task-meta/833817/ Source type: media report Verification status: Relevant paragraphs read in this session; accessed on 2026-10-25 Supporting content: about 25% of users use the shopping feature; average purchase amount is about $200; the company worked with Stripe to raise limits.

ABAB AI Insight

The core facts of this event are that Meta disclosed at its earnings call the scale of Muse users, usage frequency, and shopping-related data, as publicly stated by CEO Mark Zuckerberg. Shopping is described as the most common use, and the average purchase amount for more than a quarter of related users is given.

The data are company-reported metrics. The sources verified in this session did not provide independently audited transaction counts, specific user authorization ratios, or complete payment flows. The reports mention cooperation with Plaid and Stripe, as well as the company's plan to monetize through transaction sharing.

This event records the company's statements about usage and transaction data at the earnings call. The follow-up focus is whether there will be more independent data or updates in subsequent quarters.

ABAB News · Cognitive Law

  1. Companies may disclose the scale of AI app users and the daily usage ratio at earnings calls.

  2. Shopping may be described as the most common use, with the average purchase amount for participating users given.

  3. Early transaction volume may be described as exceeding expectations, with credit-limit adjustments involving payment service providers.