Elon Musk Says the Best Way to Communicate Externally is to Speak Directly in One's Own Words
Musk Criticizes Traditional Media Intermediaries Again
Elon Musk stated that the best way to communicate externally is to speak directly in one's own words.
He described traditional mainstream media as a distorted mirror of reality.
This continues his consistent practice of bypassing the media and speaking directly to the public.
Source: Public Information
ABAB AI Insight
The core of Musk's statement is not just an emotional criticism of the media, but a reinforcement of the "de-intermediation" narrative.
He has been trying to merge individuals, companies, and platforms into a single direct communication channel.
From a capital perspective, this communication method helps keep agenda-setting power in the hands of the founders.
When brands, products, and political positions can be communicated directly through personal accounts, the interpretive power of traditional media is diminished.
Similar cases can be compared to his long-term positioning of X: the platform is not merely an information flow, but an infrastructure for direct expression.
This strategy is particularly effective for highly controversial figures, as the controversy itself amplifies the reach of communication.
Essentially, this is a transfer of pricing power, because those who can directly define the narrative are closer to the pricing center of public perception.
When intermediaries are bypassed, the interpretive power of information shifts back to the speaker.
ABAB News · Laws of Cognition
Direct expression is the most efficient form of communication.
Bypassing intermediaries preserves interpretive power.
Whoever defines the narrative defines perception.