Figure Founder and CEO Brett Adcock Announces Personal AI Product Hark Launching This Week
Figure founder and CEO Brett Adcock announced that the personal AI product Hark is set to launch this week, with the first 100,000 registered users able to receive a free paid plan, and a waitlist is now open. He stated that he can no longer work without Hark.
The login page describes Hark Pro as a new system for getting things done, stating that whatever is needed can be handled by Hark. The post includes a demonstration video, but does not disclose the pricing of the paid plan, the duration of the free period, or the hardware shipping date. Some users in the comments have pointed out that the landing page provides little information on what the product specifically does.
Hark is an AI lab established by Adcock in San Jose, while he continues to serve as CEO of Figure. The company announced in May that it completed a $700 million Series A funding round, with a valuation of $6 billion, led by Parkway Venture Capital, with participation from Nvidia, AMD Ventures, and Salesforce Ventures. Adcock had previously invested $100 million of his own funds. At that time, the company stated it would work on models, hardware, and interfaces, but did not provide a timeline for hardware.
TechCrunch reported in March that Hark aims to create a personal AI with continuous memory, capable of listening, seeing, and interacting in real-time, with former Apple designers involved in the interface. Adcock wrote in an internal memo that the goal is to create a system close to Jarvis or Her, stating that existing models are not smart enough and current devices are products from before AI. The company expected to launch a new cluster composed of thousands of Nvidia GPUs in April, with models opening in the summer.
Figure is still advancing humanoid robots. Adcock told Bloomberg that Figure's robots are already using some models from Hark, and the intelligence work from Hark is crucial for scaling humanoid robots. On October 2, he stated that Figure's data collection project Index has just surpassed 1 million registered users. Figure has also signed a computing power agreement with Nscale for an initial $3.5 billion, planning to exceed $6 billion in exchange for up to 100,000 Vera Rubin GPUs, with deliveries starting in the second half of 2027 in Barstow, Texas, while Nscale also takes a stake in Figure.
This is a customer acquisition subsidy, not a new round of financing. The free slots are funded by the already secured $700 million and the founder's own funds, with the first 100,000 users being buyers, as the company exchanges paid plans for registrations and task data. The beneficiaries are Hark, which aims to secure a personal entry point before similar AI agents from OpenAI, and Figure's robot models that need real operational data. The existing assistants that charge monthly and similar startups that have hardware tied to pins and glasses are under pressure. After the 100,000 free slots are filled, pricing power will revert to the paid plans.
Source: Public Information
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Brett Adcock first created the recruitment platform Vettery and sold it, then co-founded the electric vertical takeoff and landing company Archer Aviation, and later founded Figure to develop humanoid robots. In February 2025, he exited the collaboration with OpenAI, citing that Figure's own end-to-end robot model had already made breakthroughs. Hark was launched at the end of 2025 with his personal investment of $100 million, and in May 2026, it raised another $700 million at a valuation of $6 billion, with investors including Nvidia, AMD, and Salesforce's venture capital arms. The same person simultaneously holds both the robotics company and the consumer AI lab.
The money flows out from the robotics balance sheet and then returns to the robot model. The Series A round is used to develop personalized systems and hardware, not to fund Figure's factories. Adcock has stated to Bloomberg that Figure's robots are already utilizing some models from Hark, and the agent capabilities are intended for scaling humanoid robots. Figure's own Index collects first-person video training for Helix with 1 million registered users, while the BotQ factory has set a production target of 50,000 units for the Figure 03. The first 100,000 free users of Hark supplement task data from the screen side, not joint data.
In comparison, Rabbit and Humane are both aiming to make personal AI into standalone hardware by 2024, with r1 and Ai Pin launching first before facing returns, unmet functionalities, and being replaced by mobile applications. OpenAI keeps similar capabilities within the operator functions of ChatGPT, not releasing devices first. Hark is currently in an expansion phase: models were supposed to open in the summer as planned, but this week it has only handed over the software entry to the waitlist, and hardware still has no shipping date. The $6 billion valuation buys an option for integrated software and hardware, not already shipped devices.
This is a battle for entry points in technological substitution. The target for substitution is not robots, but the tasks completed by people in browsers such as booking, ordering, and cross-site operations. The mechanism is to first use the free paid plan to exchange for 100,000 real tasks, and then create model barriers with continuous memory and operational trajectories. Figure provides industrial scenarios and capital credit, while Hark provides consumer-side data. If the task completion rate is insufficient, free users will not convert, and the hardware timeline will remain empty. Pricing power does not lie in the number of registrations, but in whether users hand over their daily operations.
ABAB News · Cognitive Laws
Free slots buy data, while paid plans buy revenue.
No hardware has shipped, and valuation sets the entry price first.
Robots need bodies, while agents occupy screens first.