WIRED: Huang has been working with crisis PR firm Heller since at least October 2025
According to a WIRED report, two informed sources said that Nvidia CEO Jensen Huang has been working with the crisis PR firm Heller since at least October 2025, with the firm handling behind-the-scenes public relations matters. The timing of the collaboration roughly coincided with the first public association of Huang with a suspected Chinese spy.
Heller founder Risa Heller is known for handling public scandals, including sex scandals, and other personal controversies. According to informed sources, the firm’s consultants were initially believed to have been hired to handle Huang’s personal matters, including family philanthropy, and they often communicated with Huang and his daughter Madison.
Original source:
Title: Jensen Huang Hired a PR Firm Known for Handling Sex Scandals Last Year Publisher: WIRED Publication date: 2026-11-09 URL: https://www.wired.com/story/nvidia-ceo-jensen-huang-hired-a-pr-firm-known-for-handling-sex-scandals-last-year/ Nature of source: media report (based on informed sources) Verification status: The lead and core paragraphs were actually read in this report, verification date 2026-11-09, full text partially behind a paywall Supporting content: Supports that two informed sources said Huang has worked with Heller since at least October 2025 and that it handled behind-the-scenes PR, that the firm is known for handling public scandals such as sex scandals, and that consultants communicated with Huang and his daughter Madison
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WIRED’s report places Heller’s involvement in October 2025, close to the timing of The New York Times’ then-reporting on Huang’s relationship with Megaspeed executive Alice Huang. The report said that U.S. intelligence agencies believed Alice Huang may have been working for Beijing. Heller founder Risa Heller previously provided crisis PR services for public figures facing accusations of sexual misconduct, including Anthony Weiner and Mario Batali.
The report further said that after the October 2025 reporting prompted concern among Nvidia’s senior leadership, the company’s internal PR team was instructed to include Heller in any media inquiries about Huang, whether personal or professional. It is still unclear whether Heller’s early work directly involved Huang’s extramarital relationship. Huang acknowledged being unfaithful to his wife in a November 8, 2026 memo to employees, and Nvidia’s board announced the same day that it was launching an independent investigation into the related allegations of foreign intelligence activity.
The information above about Heller’s collaboration comes only from the statements of two unnamed informed sources and has not been publicly confirmed by Huang or Heller. Observable follow-up developments include whether Nvidia’s board investigation will cover PR arrangements, whether the relevant source information will be further verified, and whether Heller responds at all regarding the scope of the collaboration.
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The report relies on two unnamed informed sources, and the details about the start time and scope of the collaboration have not yet been publicly confirmed by the parties involved.
Heller is known for handling sex scandals, but whether its early work directly involved the later-publicized extramarital relationship was not made clear by the report itself.