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Logan Paul buys original hand-drawn MrBeast logo sketch for $7,320, calling it potentially one of his greatest acquisitions

Logan Paul announced on X on October 25, 2026, that he had purchased the original hand-drawn pencil sketch of the MrBeast (Jimmy Donaldson) logo through Heritage Auctions for $7,320, and said that this $7,320 purchase could potentially become one of his greatest acquisitions. In his post, he highly praised Donaldson’s work ethic and influence, calling him the builder of the world’s largest creator brand, noting that his main channel has 523 million subscribers, and citing the results of his charitable projects such as TeamWater and TeamTrees.

The sketch was completed around 2018 by design firm Central Equity Group (owned by Brandon Fuss-Cheatham) during an approximately 10-minute brainstorming session. Donaldson had asked for a large jungle cat image at the time, and the artist drew the sketch on the spot and received Donaldson’s approval on the spot; the later official logo added lightning elements. The work is a pencil sketch on a single 8.5×11-inch sheet of paper, with an actual drawing area of about 4×4 inches. The auction house set the opening bid at $5,000 (about $6,100 including the buyer’s premium), valued it at $20,000 or more, and explicitly stated that purchasing the sketch would not include any logo intellectual property. Donaldson himself was not involved in this sale. After Logan’s announcement, Fuss-Cheatham replied that he was glad it had gone to good hands.

The piece was a lot in Heritage Auctions’ October 23–25, 2026 Fall Sports Catalog Auction (lot number 81966). Heritage Auctions production manager Mike Provenzale said that it is one of the rare MrBeast-related collectibles to have come to auction so far, as there had previously been almost no similar memorabilia offered for sale.

Original sources:

  1. Title: this $7,320 purchase could potentially be one of my greatest acquisitions. Publisher: Logan Paul (@LoganPaul) Publication date: 2026-10-25 URL：https://x.com/LoganPaul/status/2114393320734761275 Source type: original post by the person involved Verification status: full text and the quoted Dexerto post read for this report; accessed on 2026-10-25 Supporting content: Logan confirmed that he bought the sketch for $7,320 and said that this $7,320 purchase could potentially become one of his greatest acquisitions; includes his comments on Jimmy Donaldson and subscriber data.

  2. Title: Original MrBeast logo sketch heading to auction, could sell for $20,000 Publisher: WITN / Shayla Nguyen (citing Heritage Auctions’ Mike Provenzale) Publication date: 2026-10-09 URL：https://www.witn.com/2026/10/09/original-mrbeast-logo-sketch-heading-auction-could-sell-20000/ Source type: media report Verification status: relevant passages read for this report; accessed on 2026-10-25 Supporting content: the sketch was completed in an approximately 10-minute meeting in 2018, Donaldson approved it on the spot, Central Equity Group/Brandon Fuss-Cheatham was the consignor, paper size, no transfer of intellectual property, valuation and auction timing.

  3. Title: Original sketch of MrBeast’s logo goes up for auction with $20,000 estimated value Publisher: Dexerto / Dylan Horetski Publication date: 2026-10-09 URL：https://www.dexerto.com/youtube/original-sketch-of-mrbeasts-logo-goes-up-for-auction-with-20000-estimated-value-3417532/ Source type: media report Verification status: relevant passages read for this report; accessed on 2026-10-25 Supporting content: opening bid of $5,000 (about $6,100 including premium), valuation of more than $20,000, no transfer of intellectual property, early generic image background.

ABAB AI Insight

Logan Paul has long been known for high-value collectibles. In February 2026, he sold his PSA 10 Pikachu Illustrator card through Goldin; only a small number exist worldwide, and it ultimately sold for about $16.492 million, setting a then-record for trading card auctions. His purchase of the MrBeast sketch follows the same collecting path: both are physical early carriers of digital-era brand and cultural symbols, rather than the content itself.

The funding path is clear and limited: the seller was design firm owner Brandon Fuss-Cheatham, who consigned the sketch after keeping it in his records for about eight years. The $7,320 price (including, or close to including, the premium) was far below the auction house’s $20,000 valuation; the buyer obtained only the physical paper, and neither Donaldson nor any Beast-related entity transferred any control over the logo or commercial rights. This transaction does not change the intellectual property structure or commercialization path of the MrBeast brand.

Comparable cases include the collection of early logo sketches. The Nike logo was originally designed by a student for $35 and later became a global brand symbol; the MrBeast sketch is likewise early physical evidence of a main visual that evolved after a short creation session. The difference is that the Nike sketch transaction took place when the brand had not yet scaled up, whereas this one occurred after Donaldson already had hundreds of millions of subscribers and the logo had been widely used in content, merchandise, and charitable projects; the collectible value of the physical item depends more on the existing scale of attention than on the design itself.

This acquisition transfers the physical evidence of the MrBeast logo’s origins into another major creator’s private collection, which may increase auction visibility for early creator brand materials, but it does not change the actual user of the logo or commercial control. The point to watch is whether more similar origin materials from creators appear at auction, and whether their sale prices continue to stay below or near the midpoint of estimates.

ABAB News · Cognitive Law

  1. The sale price of a physical sketch depends on the scale of attention, not the time spent designing it.

  2. A collectible with no intellectual property transfer does not change brand control.

  3. Creators buying each other’s origin materials strengthens the path of turning digital brands into physical collectibles.