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He Yi Responds to Rumors of “Best Friend Coin”: Even My Mother Could Not Push a Project to Launch on Binance Solely Through Relationships

Binance co-founder He Yi responded to rumors in a community group chat on November 2, saying that she does know Primitive Ventures co-founder Dovey Wan, but that there was no such situation as a so-called “best friend accompanying childbirth.” She said that even if it were her own mother, it would be impossible to push a project to launch on Binance solely on the basis of a personal relationship; if a project could get listed successfully only by relying on personal relationships, that would mean Binance’s own review capability was insufficient.

He Yi also said that in recent years there have been very few truly good projects in the crypto industry, and BNB is one of them, which can be said to have lived up to the trust of those who trust Binance, but investment and trading do not exist in a world where one can only make money and never lose. In 2017, everything rose because of the dividend of the times, and very few of those are still around today. IEOs in 2019 were an exception because DEXs had not yet developed at the time, and Binance had bargaining power; after DEXs developed, Western VCs pushed up the prices of VC coins, and everyone was also happy.

She said that over the past few years, Binance had never proactively adopted unscrupulous means to compete for market share, and even when taking a defensive strategy in the face of competition, it had always been straightforward. If people think it did not do well, they are welcome to criticize it directly. Regarding IEOs, she said that at the time market liquidity was concentrated on Binance, and the platform had relatively strong market dominance, so new project issuance prices were generally low, and participants therefore had an opportunity to make gains.

Original sources:

  1. Title: He Yi again responds to rumors about best friend coins and project listings: There is no situation where listing decisions are influenced solely by personal relationships Publisher: BlockBeats Publication date: 2026-11-02 URL: https://www.theblockbeats.info/flash/374942 Source type: media report Verification status: Read the full report and the accompanying group chat screenshots; verified date 2026-11-01 Supporting content: Reported that He Yi responded in the community, acknowledging that she knows Wan Hui but denying the “best friend accompanying childbirth” claim; said that even her mother could not push a listing solely through relationships, and if that happened it would indicate insufficient review capability; also included statements about good projects, the 2017 dividend, the 2019 IEO, DEXs and Western VCs, and Binance’s competitive strategy.

  2. Title: He Yi: There is no situation where personal relationships affect Binance’s listing decisions Publisher: Odaily Publication date: 2026-11-02 URL: https://www.odaily.news/zh-CN/newsflash/529715 Source type: media report Verification status: Read key paragraphs of the report; verified date 2026-11-01 Supporting content: He Yi responded that she knows Wan Hui and denied the “best friend accompanying childbirth” claim, saying that no one can push a project to launch on Binance solely through personal relationships; if it were listed only through relationships, that would indicate insufficient review capability.

  3. Title: He Yi responds to rumors about best friend coins and listings, saying personal relationships cannot determine listings Publisher: ChainCatcher Publication date: 2026-11-02 URL: https://www.chaincatcher.com/article/2300914 Source type: media report Verification status: Read key paragraphs of the report; verified date 2026-11-01 Supporting content: He Yi confirmed that she knows Wan Hui and denied the “best friend accompanying childbirth” claim; even her mother could not push a listing solely through relationships; if that happened, it would indicate insufficient Binance review capability; and it also included statements about good projects in the industry, 2017, the 2019 IEO, Western VCs, and Binance’s competitive strategy.

ABAB AI Insight

This response from He Yi was made in a community group chat and was aimed at the long-circulating rumor of a “best friend coin” — that someone used a personal relationship with her to help a related project launch on Binance. She explicitly acknowledged that she knows Primitive Ventures co-founder Dovey Wan, but denied the specific details of being “best friends” and “accompanying childbirth.” Wan herself also publicly denied having a close personal relationship with He Yi in an AMA in February 2025.

He Yi pushed the standard further from “I did not do this” to “even my mother could not get a project listed solely through relationships; if that really happened, that would be Binance’s insufficient review capability.” This statement shifts the question from personal relationships to the platform’s internal control responsibilities, while preserving room for defending the review process. She also added an industry-level judgment: in recent years there have been very few truly good projects, BNB is one of the few assets worthy of trust; the broad gains in 2017 were the dividend of the times; and the 2019 IEO was an exception because DEXs were not yet mature and liquidity was concentrated on Binance, after which, as DEXs developed, Western VCs drove up VC coin valuations.

Such rumors are not appearing for the first time. Public reports show that since June 2023, He Yi has repeatedly clarified similar claims about a “best friend” helping with listings. This latest response is aimed both at specific people and details, and also turns the discussion toward the platform’s listing standards and historical market structure. For market participants concerned about Binance’s listing credibility, the key question remains whether there will later be verifiable disclosure of review processes or independent evidence, rather than the community clarification itself.

ABAB News · Cognition Laws

  1. He Yi sets the standard for whether “personal relationships can push a listing” at the level of her mother, while shifting the issue back to the platform’s review capability.

  2. She defines the 2019 IEO as an exception because DEXs were not yet mature and liquidity was concentrated on Binance, rather than as a general rule.